Behavior Principles in Everyday Life, 4/E
John D. Baldwin, University of California, Santa Barbara
Janice I. Baldwin

ISBN-10: 0130873764
ISBN-13: 9780130873767

Publisher: Prentice Hall
Copyright: 2001
Format: Paper; 407 pp
Published: 09/07/2000

Suggested retail price: $117.80
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For undergraduate psychology courses in Learning, Learning Theory, Behavior Modification, Behavioral Psychology, and Social Learning Theory.

This text provides a comprehensive introduction to, and overview of, the major psychological principles of behavior: operant conditioning, Pavlovian conditioning, social learning theory, and cognitive behaviorism. It closely links these basic abstract principles to relevant, concrete examples from everyday life—showing students how each behavior principle operates in easily understood settings, and how to apply them in complex natural situations.

  • NEW - Over 250 new references—Revises and modernizes the presentation of concepts on almost every page.

    • Provides students with an up-to-date, “state-of-the-art” text containing modern studies and principles. Ex.___

  • NEW - Revised examples—Reflects modern trends in student cultures.

    • Helps students process valuable behavioral information for dealing with the transition from adolescence into the various phases of adulthood, and improving relationships with their own family and friends. Ex.___

  • NEW - Improved chapter on Pavlovian conditioning—Covers modern formulations, simplifies details, and integrates vocabulary throughout the text.

    • Enables students to grasp the unity of modern learning theory. Ex.___

  • NEW - Rewritten chapter on behavior modification—Includes a new description and examples of functional analysis.

    • Shows students its central position in obtaining an understanding of their own lives. Ex.___

  • NEW - Clearer presentation of vicarious psychological processes.

    • Offers students significantly improved coverage of an important topic so that they can better understand vicarious emotions. Ex.___

  • NEW - Greater emphasis on the rules of social learning.

    • Enables students to see the power of behavioral analysis in explicating how cognitive processes are influenced by learning, and in this case, by the use of rules. Ex.___

  • NEW - Updated scientific literature on schedule effects.

    • Explores new empirical findings and theoretical concepts that simplifies this chapter for students and makes it easier for them to read. Ex.___

  • NEW - Recent studies—On positive control, changing pivotal behaviors, and replacing negative control with superior alternatives.

    • Familiarizes students with the many ways that one can change one's own life to be more positive. Ex.___

  • Accessible, student-friendly writing style.

    • Gives students an accurate and professional presentation of material, that is still a “fun read” because they can relate to it. Ex.___

  • Chapter concepts tied to concrete examples—e.g., shyness; negative thoughts; weight; and forming close relationships.

    • Encourages students to think about the relevant issues they represent. Ex.___

  • Chapter-opening outlines—Includes brief hints about the content of each outline point.

    • Assists students in finding their learning goals and the direction the text is heading. Ex.___

  • Chapter-end questions.

    • Invites students to review and test their comprehension of essential main ideas before moving on. Ex.___

  • E-mail access to authors—baldwinj@sscf.ucsb.edu.

    • Invites students to ask questions, make suggestions, and/or establish a dialogue about behavioral topics. Ex.___

  • Over 250 new references—Revises and modernizes the presentation of concepts on almost every page.

    • Provides students with an up-to-date, “state-of-the-art” text containing modern studies and principles. Ex.___

  • Revised examples—Reflects modern trends in student cultures.

    • Helps students process valuable behavioral information for dealing with the transition from adolescence into the various phases of adulthood, and improving relationships with their own family and friends. Ex.___

  • Improved chapter on Pavlovian conditioning—Covers modern formulations, simplifies details, and integrates vocabulary throughout the text.

    • Enables students to grasp the unity of modern learning theory. Ex.___

  • Rewritten chapter on behavior modification—Includes a new description and examples of functional analysis.

    • Shows students its central position in obtaining an understanding of their own lives. Ex.___

  • Clearer presentation of vicarious psychological processes.

    • Offers students significantly improved coverage of an important topic so that they can better understand vicarious emotions. Ex.___

  • Greater emphasis on the rules of social learning.

    • Enables students to see the power of behavioral analysis in explicating how cognitive processes are influenced by learning, and in this case, by the use of rules. Ex.___

  • Updated scientific literature on schedule effects.

    • Explores new empirical findings and theoretical concepts that simplifies this chapter for students and makes it easier for them to read. Ex.___

  • Recent studies—On positive control, changing pivotal behaviors, and replacing negative control with superior alternatives.

    • Familiarizes students with the many ways that one can change one's own life to be more positive. Ex.___



 1. Science and Human Behavior.


 2. Pavlovian Conditioning.


 3. Operant Conditioning.


 4. Pavlovian and Operant Conditioning Together.


 5. The Stimulus Collage.


 6. Behavior Modification.


 7. Primary Reinforcers and Punishers.


 8. Secondary Reinforcers and Punishers.


 9. Differential Reinforcement and Shaping.


10. Modeling and Observational Learning.


11. Prompts and Fading.


12. Rules.


13. Schedules.


14. Positive and Negative Control.


15. Thinking, the Self, and Self-Control.


References.


Name Index.


Subject Index.

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