Business

For a first-year MBA strategy course grounded in business strategy.

Pankaj Ghemawat, respected and renowned Harvard Business School professor, has designed and written a business strategy text designed to help students master a body of analytical tools and develop an integrative point of view when making strategic choices.

• Harvard Business School cases—Deepens and extends the concepts developed in the chapters.

  • Extensively class-tested cases explore a range of strategy concepts in a variety of industries. Ex.___

• A focus on business-level strategy.

  • Allows students to focus on strategies that have the greatest potential of improving business performance. Ex.___

• Environmentally-focused perspective.

  • Helps students consider the interactions between business firms and their environments, particularly transactions and other relationships of economic significance. Ex.___

• Complimentary Views of Strategy—Presents activity-based and resource-based views of the firm.

• Contemporary strategic issues—Grounded within an historical perspective of strategy.

  • This historical perspective demonstrates the changing conceptions of strategy while fostering a sense of where it may lead in the future. Ex.___

1. The Early History of Strategy.


2. Scanning the Business Landscape.


3. Creating Competitive Advantage.


4. Competitive Dynamics.


5. Sustaining Superior Performance.


6. The Future of Strategy Cases.

Strategic Management [COMPREHENSIVE TEXTS] (Management)

View a Sample Chapter PDF:

• DK Essentials Managers: Marketing Effectively
  DK Publishing
  © 2002 | Prentice Hall | Paper | Instock
  ISBN-10: 0789471485 | ISBN-13: 9780789471482
  
  
  
• eHRM: An Internet Guide to Human Resource Management
  Gowan
  © 2001 | Prentice Hall | Paper; 49 pages | Instock
  ISBN-10: 0130912832 | ISBN-13: 9780130912831
  Buy from myPearsonStore
  
  

Give your students a choice! PearsonChoices products are designed to give your students more value and flexibility by letting them choose from a variety of text and media formats to best match their learning style and their budget.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, see the Packages tab.

With Pearson Custom Business Resources you can create a personalized text or casebook supplement to meet all your course needs.  This comprehensive online database of PH textbook and trade book chapters, cases from leading providers including HBSP, Ivey, and Darden, plus hundreds of additional articles, enables you to view and select just the content your students need for their Management, Marketing, Accounting and Taxation, Decision Science, Economics, Finance, or MIS course.

 

Consolidate all your student resources under one cover and in the sequence that best suits your approach, quickly and efficiently.

 

Receive a free evaluation copy in 7 to 10 business days (for B&W, plus 8 for color).  See exactly what your students would buy at the bookstore before making your final decision.  We print on demand — minimum orders as low as 20 copies - so you’re never tied into a long term commitment.  Change your selections at any time.

 

Your custom book is published in only 4-6 weeks for B&W content (plus 2 weeks for color) from the time we receive an order from your bookstore.  Extra time is needed when including outside the database content.  Books are digitally printed from electronic files, not photocopied, so production values and quality of images and graphs are very high.

 

Visit www.pearsoncustom.com/business to get started building your custom book. 

 

Please contact us with any questions at (800) 777-6872 or email dbase.pub@pearson.com.

• Pearson Custom Business Resources Database
  Pearson Custom Publishing
  © 2009 | Prentice Hall | On-line Supplement | Out of Stock
  ISBN-10: 0136096557 | ISBN-13: 9780136096559
  
  

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.