Business

This collection of cases and readings explores the “social psychology” of entrepreneurship — the concepts, skills, and attitudes necessary for individual success.

 1. Managing Creativity.


Cases: Leo Castelli. The Videogame Industry. The Videogame Design Process. George Lucas.


Readings: On My Painting, Beckman. Creating Videogames that Score. George Lucas, Skywalking.


 2. The Entrepreneur.


Cases: Janet Axelrod. Ted Turner (A). Akira Kimishima. Audrey Dickason. Deborah Goldberg. Craig Knudsen. Paul Lutwak.


Readings: Can You Survive an Entrepreneur? Perspectives on Entrepreneurship.


 3. The Evolving Organization.


Cases: Hot Rock (A). Catalyst Technologies. Managing Change at Lotus Development Corporation. Integrated Genetics (A). Infocom (A). Au Bon Pain. The Learning Company (A). The Young Astronaut Program.


Readings: The Role of the Founder in Creating Organizational Culture. The Biotechnology Industry. Evolution and Revolution as Organizations Grow. How Much Land Does a Man Need? Three Myths: Midas, Daedalus, Narcissus.


 4. The Established Firm.


Cases: American Express Travel Related Services. Lou Gerstner. HRM at American Express Travel Related Services Company. Beth Horowitz. Teri Williams. Jerry Welsh. Scandinavian Airlines System.


Readings: The Middle Manager as Innovator. Let's Get in There and Fight.

Organizational Behavior [CORE TEXTS] (Management)
Entrepreneurship [SPECIALIZED TITLES] (Management)

View a Sample Chapter PDF:

• DK Essentials Managers: Marketing Effectively
  DK Publishing
  © 2002 | Prentice Hall | Paper | Instock
  ISBN-10: 0789471485 | ISBN-13: 9780789471482
  
  
  
• eHRM: An Internet Guide to Human Resource Management
  Gowan
  © 2001 | Prentice Hall | Paper; 49 pages | Instock
  ISBN-10: 0130912832 | ISBN-13: 9780130912831
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