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Presidential Campaign Quality: Incentives and Reform
Bruce Buchanan, Ph.D., University of Texas at Austin

ISBN-10: 0131841408
ISBN-13: 9780131841406

Publisher: Prentice Hall
Copyright: 2004
Format: Paper; 160 pp
Published: 09/18/2003

Suggested retail price: $35.40
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For courses in The Presidency, Electoral Politics, Voting Behavior, and Intro to American Government.

This text uses case stories, facts, statistics, and logic to argue that presidential campaigns can better serve ordinary citizens than they do now. It explains and then helps resolve a stubborn political paradox—showing what is wrong and suggesting how to fix it.

  • Unique treatment of subject matter—Advocates political reform based on greater citizen involvement.

    • Introduces students to a plan of action and engages them as part of the process. Helps instructors by sparking student interest and debate.

  • Research-based content—Features the author's original research and up-to-date summaries of research by others on all relevant topics.

    • Translates cutting edge material into a readable and useful presentation, while ensuring that students are exposed to the latest research. Gives instructors a valuable pedagogical tool, and offers them a compilation of facts and theory relevant to their professional specialties.

  • Focused coverage throughout—Features an introduction and several chapters that describe the paradox, assess the incentive system, and examine campaign cases; concludes with a reform proposal.

    • Helps students make sense of, evaluate, and improve the process.

  • Analysis of the 1960 Kennedy-Nixon contest and the 1992 Clinton-Bush-Perot confrontation.

    • Examines why substantive policy debates were followed by increases in voter turnout.

  • Evidence-based argument for the importance of consistent “campaign quality.”

    • Shows students how voter participation and campaign policy focus contribute to the success of the government.

  • An emphasis on civic duty.

    • Helps instill in students—and young voters—a compelling motivation to show up at the polls—and improve government.



1. The Problem: Democracy's Incentive System.


2. Quality from Crisis: The 1960 and 1992 Campaigns.


3. Status Quo Politics: The 1988 and 1996 Campaigns.


4. Why Quality Matters.


5. Beyond Mandates: The Policy Signal.


6. Voter Leverage: The Credible Threat.


7. Civic Duty: A Strategy for Change.

For American Government


Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, contact your Pearson Higher Education representative for pricing and ordering information.

This title is a member of the Real Politics in America Series, which also contains the titles below . You can also visit the Real Politics in America Series page.

    Beyond Red State and Blue State: Electoral Gaps in the 21st Century American Electorate explores the many demographic gaps that exist within the American electorate.   

     

    This book is designed to explore the most important voting gaps in American politics today.  It shows that twenty-first-century Americans are divided on a wide range of political fronts that go far beyond the somewhat simplistic “red state, blue state” rubric that has become so popular in American political discourse.  Reality is far more complex.  The authors capture and explain this complexity through a collection of chapters by leading scholars of a range of voting gaps, including racial/ethnic gaps, the marriage gap, the worship attendance gap, the income/class gap, the rural/urban gap, the gender gap, and the generation gap.  Also included is a chapter by a leading political pollster and strategist, Anna Greenberg, on how campaigns use information about voting gaps.

  • 013615557XBeyond Red State and Blue State: Electoral Gaps in the 21st Century American Electorate
    Olson & Green
    © 2009 | Prentice Hall | Paper; 160 pages | Instock
    ISBN-10: 013615557X | ISBN-13: 9780136155577
    Brief Description | Buy from myPearsonStore

    • For introductory courses in American Government, Media and Politics, and American Political Culture.

    This text looks at the evolution and impact of celebrity politics in the United States. It discusses how closely intertwined the worlds of politics and Hollywood have become, how celebrityhood pervades the political process—from campaigns and elections to governing, lobbying, and legislating, and the long-term implications of this trend.

  • 0130943258Celebrity Politics
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    © 2003 | Prentice Hall | Paper; 128 pages | Instock
    ISBN-10: 0130943258 | ISBN-13: 9780130943255
    Brief Description | Buy from myPearsonStore

    • For students studying California politics, as well as a general audience.

     

    This text reflects on the causes and implications of the extraordinary 2003 California Recall. It provides the whole story of what was a famous political occurrence due to the star power of Arnold Schwartzenegger and answers crucial questions as to the causes and outcomes of this historical event.

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    © 2006 | Prentice Hall | Paper; 160 pages | Instock
    ISBN-10: 0131933361 | ISBN-13: 9780131933361
    Brief Description | Buy from myPearsonStore

    • For undergraduate/graduate courses in American Government, Media and Politics, American Political Culture, Legislative Process, Constitutional Law, and U.S. Foreign Policy.

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    © 2003 | Prentice Hall | Paper; 194 pages | Instock
    ISBN-10: 0130421545 | ISBN-13: 9780130421548
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    This book communicates how the Bipartisan Campaign Reform Act (BCRA)has changed the playing field for congressional elections in some ways, and in other ways how it has not, as well as how it will affect future congressional elections.

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    © 2007 | Prentice Hall | Paper; 176 pages | Instock
    ISBN-10: 0132438674 | ISBN-13: 9780132438674
    Brief Description | Buy from myPearsonStore

    • For advanced undergraduate courses in Congress, Public Policy, Women in Politics, Federalism and as a supplementary text for introductory courses in American Government.

     

    From Inspiration to Legislation: How an Idea becomes a Bill tells the most complete story of the beginning of the legislative process and the work of those individuals who translate ideas into bills.

     

    Providing an inside view of policy initiation and policy making, this text, written by a former Congressional staff member of Melissa Hart, offers students a first-hand account of the entire process of policy formation from preliminary research to coalition-building, writing the bill, and working with committees to move the bill to the floor. A straightforward, engaging presentation follows the Safe Havens Support Act from the initial idea that inspired the bill, through its crafting and eventual passage as part of two larger social services bills.

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    © 2007 | Prentice Hall | Paper; 256 pages | Instock
    ISBN-10: 0131107542 | ISBN-13: 9780131107540
    Brief Description | Buy from myPearsonStore

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    As a person who straddles the worlds of Washington insider and interest group scholar, author Gary Andres hopes to use his experience and insight in in the lobbying world to help students navigate beyond the conventional wisdom, and guide them to a deeper, broader understanding. 

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    © 2009 | Prentice Hall | Paper; 240 pages | Instock
    ISBN-10: 0136032656 | ISBN-13: 9780136032656
    Brief Description | Buy from myPearsonStore

    • For undergraduate courses in Media and Politics, American Government, Campaigns and Elections, Voting Behavior, and Campaign Finance.

    This unique text uses a combination of sophisticated methodologies and cutting edge data to present accessible insights on American politics and campaign advertising in the United States. Its contributing authors tackle politically and policy relevant questions on the use and effect of political advertising, address campaign finance reform, and focus on improving the quality of elections.

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    © 2004 | Prentice Hall | Paper; 176 pages | Instock
    ISBN-10: 0131777742 | ISBN-13: 9780131777743
    Brief Description | Buy from myPearsonStore

    • For courses in Voting and Elections, Political Campaigning, and American Government.

    Filling a void in existing academic literature, this brief text clarifies the current debate concerning the effect of negative campaigns on the attitudes and actions of the American electorate. It simultaneously explores the conditions that promote negative campaigning between candidates, examines how the tone of candidates' campaigns influences the media, and investigates how negative campaign environments—created by the candidates and the press—influence citizens' beliefs and behaviors. The book pays specific attention to the amount and type of negative campaign information present during campaigns. Ideal for courses on campaigns and elections, or as a supplement to American Government.

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    © 2004 | Prentice Hall | Paper; 144 pages | Instock
    ISBN-10: 0130977608 | ISBN-13: 9780130977601
    Brief Description | Buy from myPearsonStore

    • For courses in Media and Politics, Elections, and American Political Culture.

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    © 2001 | Prentice Hall | Paper; 184 pages | Instock
    ISBN-10: 013017694X | ISBN-13: 9780130176943
    Brief Description | Buy from myPearsonStore

    • For Congress, Voting and Elections, and Political Parties courses.

    Drawn from cutting-edge research by leading scholars in the field, this text focuses on the major hurdles politicians face when competing in congressional elections. The text examines candidate emergence strategy and targeting, fund-raising guidelines, negative advertising and voter mobilization. It provides students with a manageable perspective on congressional elections and real-life American politics, enhancing students' ability to make the connections between the theory and practice of politics.

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    © 2001 | Prentice Hall | Paper; 160 pages | Instock
    ISBN-10: 0130271330 | ISBN-13: 9780130271334
    Brief Description | Buy from myPearsonStore

    • For courses in The Presidency, Electoral Politics, Voting Behavior, and Intro to American Government.

    This text uses case stories, facts, statistics, and logic to argue that presidential campaigns can better serve ordinary citizens than they do now. It explains and then helps resolve a stubborn political paradox—showing what is wrong and suggesting how to fix it.

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    Buchanan
    © 2004 | Prentice Hall | Paper; 160 pages | Instock
    ISBN-10: 0131841408 | ISBN-13: 9780131841406
    Brief Description | Buy from myPearsonStore

    • For undergraduate courses as a supplemental text in Introduction to American Politics courses; and appropriate for upper-level courses in Comparative Electoral Systems with a focus on Campaigns and Elections.

    This text offers a general, chapter-by-chapter discussion of a wide range of political reforms by encouraging students to consider how the American political system would be different if various reforms were adopted. Advocating a wide menu of proposals and weighing their good and bad effects, this text does not attempt exhaustive analysis of a single topic. Rather, it offers general, single-chapter introductions to each issue. It examines some of the most important rules that shape America's electoral landscape, assembling the best evidence available to anticipate what would happen if certain rules were changed.

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    © 2004 | Prentice Hall | Paper; 224 pages | Instock
    ISBN-10: 0130994553 | ISBN-13: 9780130994554
    Brief Description | Buy from myPearsonStore

    • For use as a principal assignment for intermediate-level courses in public policy, public administration, government regulation of the economy, public health, and administrative law and as a supplemental text for introductory courses in American Government.

     

     The book is designed to help students understand the central role of the bureaucracy in policy-making.  It examines formal rulemaking procedures as well as the informal and political aspects of decisionmaking.  The book considers policymaking as a system including the president, Congress, the courts, private sector actors, state governments, and the Federal bureaucracy.  And, the volume considers questions raised by the extensive role of bureaucracies in policymaking in a democracy

     

    The authors wrote this text to show that bureaucratic decision making is frequently exciting, an important element of political strategy, and potentially momentous in its results.  Not only do many people not realize the scope of the policy making activities of the federal bureaucracy, they do not understand the procedures employed in making that policy and thus have little opportunity to participate meaningfully in bureaucratic policy making.  The authors aim to help students of government understand the importance of this area and make them more effective participants in these processes.  Upon completing this volume, readers will have not only a solid grasp of bureaucratic policy making but also of the political maneuvering that underlies any issue whose outcome will produce winners and losers.

     

    There is very little in American government texts about the role of bureaucracy in policymaking. Public policy in practice rarely fits the structural, formalistic explanations often offered of the making of policy.  Policymaking dynamically crisscrosses levels and branches of government, public and private sectors, and domestic and international boundaries, thus confounding traditional approaches to the teaching of American government.  Smoking and Politics engagingly captures these dynamics as they play out over time.

     

    The new 6th edition is a part of the Paul S. Hernnson (Editor) series Real Politics in America. Recognizing the centrality and complexity of modern bureaucracy and public policymaking, Smoking and Politics helps readers understand how most policy is made in modern governments.  An excellent example of scholarship focused on an important issue in public policy.

     

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    © 2007 | Prentice Hall | Paper; 160 pages | Instock
    ISBN-10: 0131791044 | ISBN-13: 9780131791046
    Brief Description | Buy from myPearsonStore

    • For courses in California Politics, Voting and Elections, Public Administration, Public Policy Analysis, State Politics, Electoral Politics, Interest Group Politics, Public Finance, American Politics.

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    © 2001 | Prentice Hall | Paper; 128 pages | Instock
    ISBN-10: 0130284076 | ISBN-13: 9780130284075
    Brief Description | Buy from myPearsonStore

    • For undergraduate and graduate courses on the Presidency, Congress, American Political Development, and Introduction to American Politics.

    Boasting a timely collection of essays that helps students reflect upon George W. Bush's use of constitutional and extra-constitutional power following the terrorist attacks of 9/11, this book assesses the impact of the war on terrorism on governing relations and the public in a broad scope. With articles written by some of the foremost scholars of the Presidency and Congress, the essays compare the unique context of the war on terrorism with established theories of presidential politics.

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    © 2005 | Prentice Hall | Paper; 176 pages | Instock
    ISBN-10: 0131893424 | ISBN-13: 9780131893429
    Brief Description | Buy from myPearsonStore

    • For undergraduate introductory courses in American Government and Congress, and graduate courses in Legislative Processes.

    An insider account of how Congress works, this book contains insightful first person reminisces, from former congressional fellows and staffers, about the ins and outs and dos and don'ts of everyday life on Capitol Hill. Each student-friendly essay focuses on one or more aspects of congressional controversy experienced by the writer, and places the “story” in the broader historical and conceptual framework necessary for understanding how Congress and its members function.

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    © 2004 | Prentice Hall | Paper; 160 pages | Instock
    ISBN-10: 0130280887 | ISBN-13: 9780130280886
    Brief Description | Buy from myPearsonStore

    • A supplemental text for courses on Interest Groups, American Political Parties, Campaigns and Elections, and Women and Politics, and other Women's Studies courses.

    Filling the gap in knowledge about women's political action committees (PACs), this useful text examines the attitudes, priorities, and motivations of individuals who contribute significant amounts of money to the political scene. The three PACs examined are EMILY's List (supporting Democratic pro-choice women candidates); the WISH List (supporting Republican pro-choice women candidates); and the Susan B. Anthony List (supporting pro-life women candidates and pro-life men opposing pro-choice women candidates). Based on survey data as well as face-to-face interviews, this book shows how PACs have narrowed the gender gap in U.S. electoral politics.

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    © 2005 | Prentice Hall | Paper; 128 pages | Instock
    ISBN-10: 0131174487 | ISBN-13: 9780131174481
    Brief Description | Buy from myPearsonStore

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, browse our available packages below, or contact your Pearson Higher Education representative to create your own package.



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