Prentice Hall

Business



Business Essentials, 5/E
Ronald J. Ebert, University of Missouri-Columbia
Ricky W. Griffin, Texas A&M University

ISBN-10: 0131441582
ISBN-13: 9780131441583

Publisher: Prentice Hall
Copyright: 2005
Format: Paper; 592 pp
Status: Out of Print

Suggested retail price: $98.60
This item is out of print and is no longer available for purchase.

For courses in Introduction to Business.

This number-one brief Introduction to Business text continues to provide a solid foundation of the essential topics a beginning business students needs to understand. Including all the functional areas of business, the focus on practical skills, knowing the basics and highlighting important developments in business makes for a brief book but a rich experience.

  • NEW - A.I.M.E. (Annotated Instructors Media Edition)—Thumbnail tabs at the beginning of each chapter put our entire media package at your fingertips. For each section’s learning objective we’ve highlighted available teaching resources such as videos, presentation resource and OneKey student resources. Quickly find additional activities for an interactive classroom experience.

    • This is a HUGE time saver is a perfect organizational tool for class prep - all in one place.

  • NEW - Instructor's Resource Center CD-ROM—All Instructor Resources in one place. Provides an interactive library of presentation and classroom resources, including OneKey online courses in WebCT, Blackboard, and CourseCompass, electronic test generator, instructor's manual, test item file, and all art files from the text.

    • Allows instructors to collect images from the text most relevant to their teaching interests, edit them to create powerful class lectures, copy them to their own computer's hard drive and/or upload them to an online course management system.

  • NEW - “OneKey” Website—This exciting new text website provides a robust, turnkey solution for instructors and students.

    • Encourages students to actively use quizzing, section summaries, learning activities, hot links for websites mentioned throughout the text, Research Navigator and student PowerPoints to prepare for class and tests. With an access code card students are able to view additional student tools such as the eBook, an English/ Spanish Business Terms Glossary, In the News articles, and additional quizzes.

    • The instructor has full access to all student resources, all electronic instructor's resources as well as the following course management capabilities of this all-in-one media resource: Online graded homework with grade book, Online quizzing capabilities, communication tools, ability to customize the online textbook for the students to read.

  • NEW - New Custom Videos—Video segments tied directly to the video cases in each chapter as well as 16 additional, topically oriented video segments covering hot issues that reinforce fundamental business concepts.
  • Completely updated—All classic features that made it the #1 best-seller are fully updated, including: opening vignettes, Building Your Business Skills, Exercising Your Ethics, Crafting Your Business Plan and Video exercises.

    • Gives students the most up-to-date text available, with relevant, timely practice opportunities.

  • NEW - “Say What You Mean” business communication boxes.—This new feature emphasizes that students need to communicate effectively both orally and in writing, across cultures.

    • Sensitizes students to cultural differences and prepares them to address the needs of other countries.

  • NEW - Self-Check Questions—Special self-check assessment exercises are introduced at 3 points in the chapter allowing students to review core concepts presented in the chapter.

    • Helps students review their understanding of core concepts presented before moving on to study further materials.

  • NEW - Entrepreneurship and New Ventures—Noteworthy examples of a creative undertaking are featured in each chapter that emphasize the significance of identifying new opportunities and taking risks, whether for starting new businesses or for moving an existing company into new markets.

    • Emphasizes for students that in today’s world, you need to be both entrepreneurial and intrapreneurial.

  • NEW - Internet Field Trips—These two-part exercises, focused on real world organizations, begin on the back of the A.I.M.E. tab insert.

    • For instructors who would like to provide their students with an interactive learning experience these activities are continued online with more detailed questions. Final answers can be checked online at www.prenhall.com/ebert

  • NEW - Planning For Your Career—Includes directed, detailed career planning activities.

    • Helps students tie the content of each textbook part to their career planning efforts.

  • NEW - Three-fold Key Term review.—All key terms are defined in the text margin, an new section at the end of each chapter collects all key terms and refers students to the page on which they appear. An alphabetized glossary at the end of the book provides collects all key terms from the textbook.

    • Helps students review and study major topics in each chapter.

  • Two-Part Case Vignettes.

    • Gives students real world examples for relevance and learning retention.

  • End-of-chapter “Exercising Your Ethics” feature.

    • Invites students to resolve an ethical situation relating directly to the topics from that chapter.

  • Video Cases—Contains an engaging video exercise with follow-up discussion questions and assignment material in each chapter; all are fully updated.

    • Provides students with exciting material, especially suitable for visual learners.

  • A.I.M.E. (Annotated Instructors Media Edition)—Thumbnail tabs at the beginning of each chapter put our entire media package at your fingertips. For each section’s learning objective we’ve highlighted available teaching resources such as videos, presentation resource and OneKey student resources. Quickly find additional activities for an interactive classroom experience.

    • This is a HUGE time saver is a perfect organizational tool for class prep - all in one place.

  • Instructor's Resource Center CD-ROM—All Instructor Resources in one place. Provides an interactive library of presentation and classroom resources, including OneKey online courses in WebCT, Blackboard, and CourseCompass, electronic test generator, instructor's manual, test item file, and all art files from the text.

    • Allows instructors to collect images from the text most relevant to their teaching interests, edit them to create powerful class lectures, copy them to their own computer's hard drive and/or upload them to an online course management system.

  • “OneKey” Website—This exciting new text website provides a robust, turnkey solution for instructors and students.

    • Encourages students to actively use quizzing, section summaries, learning activities, hot links for websites mentioned throughout the text, Research Navigator and student PowerPoints to prepare for class and tests. With an access code card students are able to view additional student tools such as the eBook, an English/ Spanish Business Terms Glossary, In the News articles, and additional quizzes.

    • The instructor has full access to all student resources, all electronic instructor's resources as well as the following course management capabilities of this all-in-one media resource: Online graded homework with grade book, Online quizzing capabilities, communication tools, ability to customize the online textbook for the students to read.

  • New Custom Videos—Video segments tied directly to the video cases in each chapter as well as 16 additional, topically oriented video segments covering hot issues that reinforce fundamental business concepts.
  • Completely updated—All classic features that made it the #1 best-seller are fully updated, including: opening vignettes, Building Your Business Skills, Exercising Your Ethics, Crafting Your Business Plan and Video exercises.

    • Gives students the most up-to-date text available, with relevant, timely practice opportunities.

  • “Say What You Mean” business communication boxes.—This new feature emphasizes that students need to communicate effectively both orally and in writing, across cultures.

    • Sensitizes students to cultural differences and prepares them to address the needs of other countries.

  • Self-Check Questions—Special self-check assessment exercises are introduced at 3 points in the chapter allowing students to review core concepts presented in the chapter.

    • Helps students review their understanding of core concepts presented before moving on to study further materials.

  • Entrepreneurship and New Ventures—Noteworthy examples of a creative undertaking are featured in each chapter that emphasize the significance of identifying new opportunities and taking risks, whether for starting new businesses or for moving an existing company into new markets.

    • Emphasizes for students that in today’s world, you need to be both entrepreneurial and intrapreneurial.

  • Internet Field Trips—These two-part exercises, focused on real world organizations, begin on the back of the A.I.M.E. tab insert.

    • For instructors who would like to provide their students with an interactive learning experience these activities are continued online with more detailed questions. Final answers can be checked online at www.prenhall.com/ebert

  • Planning For Your Career—Includes directed, detailed career planning activities.

    • Helps students tie the content of each textbook part to their career planning efforts.

  • Three-fold Key Term review.—All key terms are defined in the text margin, an new section at the end of each chapter collects all key terms and refers students to the page on which they appear. An alphabetized glossary at the end of the book provides collects all key terms from the textbook.

    • Helps students review and study major topics in each chapter.

I. UNDERSTANDING THE CONTEMPORARY BUSINESS ENVIRONMENT.

 1. Understanding the U.S. Business Environment.

 2. Conducting Business Ethically and Responsibly.

 3. Understanding Entrepreneurship and Business Ownership.

 4. Understanding the Global Context of Business.

II. UNDERSTANDING THE BUSINESS OF MANAGING.

 5. Managing the Business Enterprise.

 6. Organizing the Business Enterprise.

 7. Managing Operations and Improving Quality.

III. UNDERSTANDING PEOPLE IN ORGANIZATIONS.

 8. Managing Human Resources and Labor Relations.

 9. Motivating, Satisfying, and Leading Employees.

IV. UNDERSTANDING PRINCIPLES OF MARKETING.

10. Understanding Marketing Processes and Consumer Behavior.

11. Pricing, Distributing, and Promoting Products.

V. MANAGING INFORMATION.

12. Managing Information Systems and Electronic Commerce.

13. Understanding Principles of Accounting.

VI. UNDERSTANDING FINANCIAL ISSUES.

14. Understanding Money and Banking.

15. Understanding Securities and Investments.

Appendix I: Understanding Financial Risk and Risk Management.

Appendix II: Understanding the Legal Context of Business.

    For Introduction to Business courses.

     

    Ebert/Griffin focuses on the four ways to approach business-- as an employee, as an owner or a boss, as a customer, or as an investor-- to help students understand the relevance of studying business to their own lives.

     

     

     

  • 0132287854Business Essentials, 6/E
    Ebert & Griffin
    © 2007 | Prentice Hall | Paper; 544 pages | Instock
    ISBN-10: 0132287854 | ISBN-13: 9780132287852
    Brief Description

    • For Introduction to Business courses

    This #1 brief Introduction to Business text continues to provide a solid foundation of the essential topics a beginning business student needs to understand.

    The 7th edition was revised with updated content, a modern design, and engaging media for today’s students.  Media can be found in myBIZlab, an online system which provides students with extensive online resources, assessment, and actual interaction with business topics.

  • 0136070760Business Essentials, 7/E
    Ebert & Griffin
    © 2009 | Prentice Hall | Paper; 312 pages | Instock
    ISBN-10: 0136070760 | ISBN-13: 9780136070764
    Brief Description | Buy from myPearsonStore

Ronald J. Ebert is Emeritus Professor at the University of Missouri-Columbia where he lectures in the Management Department and serves as advisor to students and student organizations. Dr. Ebert draws upon more than 30 years of teaching experience at such schools as Sinclair College, University of Washington, University of Missouri, Lucian Blaga University of Sibiu (Romania), and Consortium International University (Italy). His consulting alliances include such firms as Mobay Corporation, j Kraft Foods, Oscar Mayer, Atlas Powder, and John Deere. He has designed and conducted management development programs for such diverse clients as the American Public Power Association, the United States Savings and Loan League, and the Central Missouri Manufacturing Training Consortium.

His experience as a practitioner has fostered an advocacy for integrating concepts f with best business practices in business education. The five business books he has written include translations in Spanish, Chinese, Malaysian, and Romanian languages. Dr. Ebert has served as the editor of the Journal of Operations Management. He is a past-president and fellow of the Decision Sciences Institute. He has served as consultant and external evaluator for Quantitative Reasoning for Business Studies an introduction-to-business project sponsored by the National Science Foundation.

Ricky W. Griffin is Distinguished Professor of Management and holds the Blocker Chair in Business in the Mays School of Business at Texas A&M University. He also currently serves as executive associate dean. He previously served as Head of the Department of Management and as director of the Center for Human Resource Management at Texas A&M. His research interests include workplace aggression and violence, executive skills and decision making, and workplace culture. Dr. Griffin's research has been published in such journals as Academy of Management Review, Academy of Management Journal, Administrative Science Quarterly, and Journal of Management. He has also served as editor of Journal of Management. Dr. Griffin has consulted with such organizations as Texas Instruments, Tenneco, Amoco, Compaq Computer, and Continental Airlines.

Dr. Griffin has served the Academy of Management as chair of the organizational behavior division. He has also served as president of the southwest division of the Academy of Management and on the Board of Directors of the Southern Management Association. He is a fellow of both the Academy of Management and the Southern Management Association. He is also the author of several successful textbooks, each of which is a market leader. In addition, they are widely used in dozens of countries and have been translated into numerous foreign languages, including Spanish, Polish, Malaysian, and Russian.

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  • 0131287702Business Essentials, CourseSmart eTextbook, 5/E
    Ebert & Griffin
    © 2005 | Prentice Hall | On-line Supplement; 592 pages | Instock
    ISBN-10: 0131287702 | ISBN-13: 9780131287709
    URL: http://www.coursesmart.com
    Brief Description | Buy from myPearsonStore

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