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No Holds Barred: Negativity in United States Senate Campaigns
Kim Fridkin Kahn, Arizona State University
Patrick J. Kenney, Arizona State University

ISBN-10: 0130977608
ISBN-13: 9780130977601

Publisher: Prentice Hall
Copyright: 2004
Format: Paper; 144 pp
Published: 08/13/2003

Suggested retail price: $31.60
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For courses in Voting and Elections, Political Campaigning, and American Government.

Filling a void in existing academic literature, this brief text clarifies the current debate concerning the effect of negative campaigns on the attitudes and actions of the American electorate. It simultaneously explores the conditions that promote negative campaigning between candidates, examines how the tone of candidates' campaigns influences the media, and investigates how negative campaign environments—created by the candidates and the press—influence citizens' beliefs and behaviors. The book pays specific attention to the amount and type of negative campaign information present during campaigns. Ideal for courses on campaigns and elections, or as a supplement to American Government.

  • A balanced approach to learning—Presents interesting anecdotal stories about compelling campaigns with systematic evidence of key relationships, supported with state of the art statistical tests.

    • Familiarizes students with nearly 100 U.S. Senate campaigns from 1998-1992, and helps them understand the conditions that lead candidates to promote negative messages.

  • Chapter-opening vignettes—Raises and highlights the question or questions pursued in each chapter.

    • Helps students examine fairly complicated statistical analyses in order to obtain answers to questions posed by the opening story.

  • Numerous figures and tables.

    • Illustrates the most important findings in a manner that undergraduates can easily understand figures, backed by equations tables that allow scholars to verify the validity of the findings.



List of Figures.


1. An Exploration of Negative Campaigns.


2. When Do Candidates Go Negative?


3. When Does the Press Go Negative?


4. Do Negative Campaigns Inform Citizens?


5. Does Negativity Shape Citizens' Beliefs and Behaviors?


6. The Impact of Negative Messages: Some Answers.


"No Holds Barred is a solidly researched, student-friendly look at what negative campaigns mean, how they affect the political process, and how they function by looking at actual case studies." — Robert A. Taylor, Florida Institute of Technology




"The methodology ranges from the most simple (e.g., case studies and bar graphs) to multivariate regression and so provides useful evidence for even the least methodologically sophisticated students." — Stacy Gordon, University of Nevada, Reno


View a Sample Chapter PDF:

For American Government


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This title is a member of the Real Politics in America Series, which also contains the titles below . You can also visit the Real Politics in America Series page.

    Beyond Red State and Blue State: Electoral Gaps in the 21st Century American Electorate explores the many demographic gaps that exist within the American electorate.   

     

    This book is designed to explore the most important voting gaps in American politics today.  It shows that twenty-first-century Americans are divided on a wide range of political fronts that go far beyond the somewhat simplistic “red state, blue state” rubric that has become so popular in American political discourse.  Reality is far more complex.  The authors capture and explain this complexity through a collection of chapters by leading scholars of a range of voting gaps, including racial/ethnic gaps, the marriage gap, the worship attendance gap, the income/class gap, the rural/urban gap, the gender gap, and the generation gap.  Also included is a chapter by a leading political pollster and strategist, Anna Greenberg, on how campaigns use information about voting gaps.

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    © 2009 | Prentice Hall | Paper; 160 pages | Instock
    ISBN-10: 013615557X | ISBN-13: 9780136155577
    Brief Description | Buy from myPearsonStore

    • For introductory courses in American Government, Media and Politics, and American Political Culture.

    This text looks at the evolution and impact of celebrity politics in the United States. It discusses how closely intertwined the worlds of politics and Hollywood have become, how celebrityhood pervades the political process—from campaigns and elections to governing, lobbying, and legislating, and the long-term implications of this trend.

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    © 2003 | Prentice Hall | Paper; 128 pages | Instock
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    • For students studying California politics, as well as a general audience.

     

    This text reflects on the causes and implications of the extraordinary 2003 California Recall. It provides the whole story of what was a famous political occurrence due to the star power of Arnold Schwartzenegger and answers crucial questions as to the causes and outcomes of this historical event.

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    © 2003 | Prentice Hall | Paper; 194 pages | Instock
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    Brief Description | Buy from myPearsonStore

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    ISBN-10: 0136032656 | ISBN-13: 9780136032656
    Brief Description | Buy from myPearsonStore

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    © 2004 | Prentice Hall | Paper; 176 pages | Instock
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    Brief Description | Buy from myPearsonStore

    • For courses in Voting and Elections, Political Campaigning, and American Government.

    Filling a void in existing academic literature, this brief text clarifies the current debate concerning the effect of negative campaigns on the attitudes and actions of the American electorate. It simultaneously explores the conditions that promote negative campaigning between candidates, examines how the tone of candidates' campaigns influences the media, and investigates how negative campaign environments—created by the candidates and the press—influence citizens' beliefs and behaviors. The book pays specific attention to the amount and type of negative campaign information present during campaigns. Ideal for courses on campaigns and elections, or as a supplement to American Government.

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    © 2004 | Prentice Hall | Paper; 144 pages | Instock
    ISBN-10: 0130977608 | ISBN-13: 9780130977601
    Brief Description | Buy from myPearsonStore

    • For courses in Media and Politics, Elections, and American Political Culture.

    This case study of Congressman Patrick Kennedy's rise to political prominence illustrates new issues of celebrity that have emerged in America over the last four decades. It explores a number of contemporary topics, along with how famous people use money, media, and name identification to build support and shape the political process.

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    Brief Description | Buy from myPearsonStore

    • For Congress, Voting and Elections, and Political Parties courses.

    Drawn from cutting-edge research by leading scholars in the field, this text focuses on the major hurdles politicians face when competing in congressional elections. The text examines candidate emergence strategy and targeting, fund-raising guidelines, negative advertising and voter mobilization. It provides students with a manageable perspective on congressional elections and real-life American politics, enhancing students' ability to make the connections between the theory and practice of politics.

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    © 2001 | Prentice Hall | Paper; 160 pages | Instock
    ISBN-10: 0130271330 | ISBN-13: 9780130271334
    Brief Description | Buy from myPearsonStore

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    ISBN-10: 0131841408 | ISBN-13: 9780131841406
    Brief Description | Buy from myPearsonStore

    • For undergraduate courses as a supplemental text in Introduction to American Politics courses; and appropriate for upper-level courses in Comparative Electoral Systems with a focus on Campaigns and Elections.

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    © 2004 | Prentice Hall | Paper; 224 pages | Instock
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    Brief Description | Buy from myPearsonStore

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    There is very little in American government texts about the role of bureaucracy in policymaking. Public policy in practice rarely fits the structural, formalistic explanations often offered of the making of policy.  Policymaking dynamically crisscrosses levels and branches of government, public and private sectors, and domestic and international boundaries, thus confounding traditional approaches to the teaching of American government.  Smoking and Politics engagingly captures these dynamics as they play out over time.

     

    The new 6th edition is a part of the Paul S. Hernnson (Editor) series Real Politics in America. Recognizing the centrality and complexity of modern bureaucracy and public policymaking, Smoking and Politics helps readers understand how most policy is made in modern governments.  An excellent example of scholarship focused on an important issue in public policy.

     

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    © 2007 | Prentice Hall | Paper; 160 pages | Instock
    ISBN-10: 0131791044 | ISBN-13: 9780131791046
    Brief Description | Buy from myPearsonStore

    • For courses in California Politics, Voting and Elections, Public Administration, Public Policy Analysis, State Politics, Electoral Politics, Interest Group Politics, Public Finance, American Politics.

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    © 2001 | Prentice Hall | Paper; 128 pages | Instock
    ISBN-10: 0130284076 | ISBN-13: 9780130284075
    Brief Description | Buy from myPearsonStore

    • For undergraduate and graduate courses on the Presidency, Congress, American Political Development, and Introduction to American Politics.

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    © 2005 | Prentice Hall | Paper; 176 pages | Instock
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    Brief Description | Buy from myPearsonStore

    • For undergraduate introductory courses in American Government and Congress, and graduate courses in Legislative Processes.

    An insider account of how Congress works, this book contains insightful first person reminisces, from former congressional fellows and staffers, about the ins and outs and dos and don'ts of everyday life on Capitol Hill. Each student-friendly essay focuses on one or more aspects of congressional controversy experienced by the writer, and places the “story” in the broader historical and conceptual framework necessary for understanding how Congress and its members function.

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    © 2004 | Prentice Hall | Paper; 160 pages | Instock
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    Brief Description | Buy from myPearsonStore

    • A supplemental text for courses on Interest Groups, American Political Parties, Campaigns and Elections, and Women and Politics, and other Women's Studies courses.

    Filling the gap in knowledge about women's political action committees (PACs), this useful text examines the attitudes, priorities, and motivations of individuals who contribute significant amounts of money to the political scene. The three PACs examined are EMILY's List (supporting Democratic pro-choice women candidates); the WISH List (supporting Republican pro-choice women candidates); and the Susan B. Anthony List (supporting pro-life women candidates and pro-life men opposing pro-choice women candidates). Based on survey data as well as face-to-face interviews, this book shows how PACs have narrowed the gender gap in U.S. electoral politics.

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    © 2005 | Prentice Hall | Paper; 128 pages | Instock
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    Brief Description | Buy from myPearsonStore

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