Business

For courses in Small Business Management and Entrepreneurship.

A streamlined version of the authors' best-selling Effective Small Business Management, Sixth Edition, this 15-chapter self-contained text offers complete coverage of the essential topics in small business management and entrepreneurship. Using an abundance of real-world examples, and practical hands-on exercises and activities, it provides a no-nonsense real-world approach that follows the logical process.

• NEW - An entire chapter devoted to E-commerce and the World Wide Web.

  • Provides students with a practical guide to conducting business on the web and with discussion on topics such as the twelve myths of e-commerce, approaches to e-commerce, strategies for e-success, and ensuring web security. Ex.___

• NEW - New Chapter Two, Inside the Entrepreneurial Mind: From Ideas to Reality .

  • Provides students with an interesting and fun way to discuss the creative process and how entrepreneurs use it to create business ideas. Ex.___

• NEW - Companion Website (www.prenhall.com/scarbzim)—Now more useful for classroom discussion.

  • Allows instructors to link to examples in the text, talk about the examples and the business principles they teach and also shows students how the company works. Ex.___

• Internet exercises at the end of each chapter.

• You Be the Consultant feature.

  • Asks students to apply the concepts they have learned in many creative ways including individual assignments, team assignments, mini-cases, and others. Ex.___

• An entire chapter devoted to E-commerce and the World Wide Web.

  • Provides students with a practical guide to conducting business on the web and with discussion on topics such as the twelve myths of e-commerce, approaches to e-commerce, strategies for e-success, and ensuring web security. Ex.___

• New Chapter Two, Inside the Entrepreneurial Mind: From Ideas to Reality .

  • Provides students with an interesting and fun way to discuss the creative process and how entrepreneurs use it to create business ideas. Ex.___

• Companion Website (www.prenhall.com/scarbzim)—Now more useful for classroom discussion.

  • Allows instructors to link to examples in the text, talk about the examples and the business principles they teach and also shows students how the company works. Ex.___

I. THE CHALLENGES OF ENTREPRENEURSHIP.

II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS.

III. BUILDING THE BUSINESS PLAN: MARKETING AND FINANCIAL CONSIDERATIONS.

IV. PUTTING THE BUSINESS PLAN TO WORK: BUILDING A COMPETITIVE EDGE.

Small Business Management [CORE TEXTS] (Management)
Entrepreneurship [CORE TEXTS] (Management)

For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management.

 

Essentials of Entrepreneurship and Small Business Management, 5/e is the practical, how-to guide that gives students the tools to launch a new venture and the knowledge for entrepreneurial success. 

 

• Essentials of Entrepreneurship and Small Business Management, 5/E
  Zimmerer, Scarborough & Wilson
  © 2008 | Prentice Hall | Paper; 744 pages | Instock
  ISBN-10: 0132294389 | ISBN-13: 9780132294386
  Brief Description | Buy from myPearsonStore
  

The tool that today's students need to master the most essential issues involved in starting and managing a successful new business venture. The first book in the field to have an entire chapter on E-Commerce!

• New! Chapter 15, "E-Commerce and the Entrepreneur," serves as a guide to conducting business on the web.
• New! Chapter 2, "Inside the Entrepreneurial Mind: From Ideas to Reality," discusses the creative process entrepreneurs use to create business ideas.
• "You Be the Consultant" feature challenges students to apply what they've learned. Each chapter has two of these boxes, which pose a problem situation, with questions to focus attention on key issues.
• A dedicated Web site at www.prenhall.com/zimmerer includes Internet exercises, author updates, and over 1,000 links to relevant small business sites.

View a Sample Chapter PDF:

• Cases in Small Business and Entrepreneurship Casebook, 6/E
  Scarborough & Zimmerer
  © 2000 | Prentice Hall | Paper; 85 pages | Out of Print
  ISBN-10: 0130170828 | ISBN-13: 9780130170828
  
  
  

• DK Essentials Managers: Marketing Effectively
  DK Publishing
  © 2002 | Prentice Hall | Paper | Instock
  ISBN-10: 0789471485 | ISBN-13: 9780789471482
  
  
  
• eHRM: An Internet Guide to Human Resource Management
  Gowan
  © 2001 | Prentice Hall | Paper; 49 pages | Instock
  ISBN-10: 0130912832 | ISBN-13: 9780130912831
  Buy from myPearsonStore
  
  

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, contact your Pearson Higher Education representative for pricing and ordering information.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.