Prentice Hall

Business



Electronic Commerce 2004: A Managerial Perspective, 3/E
Efraim Turban, University of Hawaii
David King, Comshare, Inc.
Jae K. Lee, Korea Advanced Institute of Science and Technology
Dennis Viehland, Massey University

ISBN-10: 0130094935
ISBN-13: 9780130094933

Publisher: Prentice Hall
Copyright: 2004
Format: Cloth; 752 pp
Status: Out of Print

Suggested retail price: $141.60
This item is out of print and is no longer available for purchase.

For undergraduate and graduate courses in Electronic Commerce and Business Issues.

The purpose of this #1 selling E-Commerce text is to describe the essentials of electronic commerce—how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. With its managerial orientation and interdisciplinary approach, this book for beginners as well as graduate students in e-commerce. It is clear, simple, well-organized, and provides all the basic definitions as well as logical support. It uses extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world, making the concepts presented come alive for students.

  • NEW - The latest topics available in this rapidly-growing field, as evidenced by the many 2001 to 2003 citations.
  • NEW - More exercises—Includes role-playing exercises, and approximately 700 review and discussion questions, and classroom projects.

    • Measures students' comprehension and ability to apply knowledge, helps develop critical thinking skills, and fosters teamwork.

  • NEW - Section Review Questions and “Insights and Additions” boxes.

    • Provides students with extra opportunities to learn and understand the concepts presented.

  • Managerial orientation—Includes Managerial Issues sections featured in the final section of every chapter.

    • Offers students presentations about EC applications and implementation geared toward functional and general managers, and explores some of the special concerns managers face as they adapt to doing business in cyberspace.

  • Finance-marketing interdisciplinary approach—Relates to Accounting, Information Systems, Human Resources Management, Psychology, and the legal field.

    • Shows students how business and non-business disciplines are related to EC, and the major role economics plays in understanding EC.

  • Integrated systems—Emphasizes those systems that support the enterprise and supply chain management.

    • Highlights for students intra- and interorganizational systems.

  • Extensive pedagogy—Includes Chapter Outlines, Learning Objectives, Opening Vignettes, Application Cases, Insights and Additions, Exhibits, Review Questions, Marginal Glossary and Key Terms, Chapter Summaries, and end-of-chapter exercises.

    • Helps students summarize the concepts introduced and digest the essentials of each section, by measuring their comprehension and their ability to apply knowledge.

  • The latest topics available in this rapidly-growing field, as evidenced by the many 2001 to 2003 citations.
  • More exercises—Includes role-playing exercises, and approximately 700 review and discussion questions, and classroom projects.

    • Measures students' comprehension and ability to apply knowledge, helps develop critical thinking skills, and fosters teamwork.

  • Section Review Questions and “Insights and Additions” boxes.

    • Provides students with extra opportunities to learn and understand the concepts presented.

I. INTRODUCTION TO E-COMMERCE AND E-MARKETPLACES.

 1. Overview of Electronic Commerce.

 2. E-Marketplaces: Structure, Mechanisms, Economics, and Impacts.

Appendix 2A: Build to Order Production.

II. INTERNET CONSUMER RETAILING.

 3. Retailing in Electronic Commerce: Products and Services.

 4. Consumer Behavior, Online Market Research, and Customer Relationship Management.

 5. Online Advertising.

III. BUSINESS-TO-BUSINESS E-COMMERCE.

 6. Company-Centric B2B and E-Procurement.

Appendix 6A: From Traditional to Internet-Based EDI.

 7. Public B2B Exchanges and Portals.

Appendix 7A: Communication Networks and Extranets for B2B.

IV. OTHER EC MODELS AND APPLICATIONS.

 8. E-Supply Chains, Collaborative Commerce, and Intrabusiness EC.

Appendix 8A: Intranets.

 9. E-Government, E-Learning, and Other EC Applications.

10. Mobile Commerce and Pervasive Computing.

V. EC SUPPORT SERVICES.

11. Auctions.

12. E-Commerce Security.

13. Electronic Payment Systems.

14. Order Fulfillment, Content Management, and Other Support Services.

VI. EC STRATEGY AND IMPLEMENTATION.

15. E-Commerce Strategy and Global EC.

16. Launching a Successful Online Business.

17. Legal, Ethical, and Social Impacts of EC.

VII. ONLINE APPLICATION DEVELOPMENT.

18. Building EC Applications and Infrastructure.

ONLINE APPENDIX.

Current EC Research.

ONLINE TECHNICAL APPENDIXES.

A. Infrastructure for Electronic Commerce.

B. Web Page Design and Creation.

C. Web Programming.

D. Software Agents.

ONLINE TUTORIALS.

T1. EC Business Planning.

T2. Building a Storefront.

T3. The Supply Chain and Its Management.

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