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Market-Based Management, 3/E
Roger J. Best, University of Oregon

ISBN-10: 013008218X
ISBN-13: 9780130082183

Publisher: Prentice Hall
Copyright: 2004
Format: Paper; 432 pp


Suggested retail price: $93.33
This item is out of print and is no longer available for purchase.

For marketing management and marketing strategy courses (MBA and advanced undergraduate).

Market-Based Management is unique in that every chapter is performance-based. While other texts emphasize concepts and theory, Roger Best presents a more strategic and applied approach. Students learn not only how to define marketing concepts but also how to apply them. Value-based marketing and profitability are also emphasized throughout. Paperback and a manageable 400 pages means this text is ideal for instructors who supplement it with cases and/or simulations.

  • NEW - Cutting-edge content added—New emphasis on E-Marketing (Chapter 9); Supply Chain Management (added to Chapters 3 and 9); Customer Relationship Management (added to Chapters 1,4, and 5); and Branding (Chapter 7).
  • NEW - Integrated coverage of the Internet—Explores how the Internet can affect marketing demand, customer access, and improve competitive intelligence.
  • NEW - Application Problems at the ends of chapters have an interactive component—Each chapter's Application Problem has on-line interactive spreadsheets. Students are given the data and instructed which cells to change to evaluate the profit impact of a marketing strategy. Correct solutions will be in the instructor's manual.

    • Allows instructors to create their own assignments using the data and spreadsheets.

  • NEW - Power Point Lecture Slides—Have been improved and enhanced based on user feedback.
  • Expanded coverage of developing a Marketing Plan in Chapter 14.

    • Students learn by example with the development of a sample marketing plan.

  • More consumer examples integrated throughout the text.

    • Student learning is facilitated by the use of more familiar, consumer-oriented examples.

  • End-of-chapter application problems —(solutions are in the Instructor's Manual).

    • Students can test their understanding of chapter material by working through a comprehensive problem.

  • Glossary has been added to the end of the text.

    • Students are provided with a quick reference for key terms.

  • A focus on the fundamental need for businesses to attract, satisfy, and retain customers.

    • Develops students' individual marketing orientation within the context of market-based management.

  • Coverage that goes beyond marketing fundamentals—Features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth.

    • Shows students the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability.

  • An emphasis on market-based management—With a focus on the linkages between marketing strategy and profitability.

    • Provides a systematic method for students to evaluate the profit impact of a marketing strategy.

  • Market strategies—Provides extensive coverage of how market strategies delivering high levels of customer satisfaction produce higher profits.

    • Students can build a customer retention tree to evaluate how profits change with different levels of customer satisfaction and retention.

  • Cutting-edge content added—New emphasis on E-Marketing (Chapter 9); Supply Chain Management (added to Chapters 3 and 9); Customer Relationship Management (added to Chapters 1,4, and 5); and Branding (Chapter 7).
  • Integrated coverage of the Internet—Explores how the Internet can affect marketing demand, customer access, and improve competitive intelligence.
  • Application Problems at the ends of chapters have an interactive component—Each chapter's Application Problem has on-line interactive spreadsheets. Students are given the data and instructed which cells to change to evaluate the profit impact of a marketing strategy. Correct solutions will be in the instructor's manual.

    • Allows instructors to create their own assignments using the data and spreadsheets.

  • Power Point Lecture Slides—Have been improved and enhanced based on user feedback.

I. MARKET-BASED MANAGEMENT.

 1. Market Orientation and Performance.

 2. Marketing Metrics and Marketing Profitability.

II. MARKET ANALYSIS.

 3. Market Demand and Market Share.

 4. Customer Analysis and Value Creation.

 5. Market Segmentation and Segmentation Strategies.

 6. Competitor Analysis and Competitive Advantage.

III. MARKETING MIX STRATEGIES.

 7. Product Positioning and Brand Management.

 8. Pricing and Pricing Strategies.

 9. Marketing Channels and E-Marketing Systems.

10. Marketing Communications and Sales Response.

IV. STRATEGIC MARKETING.

11. Strategic Market Planning.

12. Offensive Marketing Strategies.

13. Defensive Marketing Strategies.

V. MARKETING PLANS and PROFITABLE GROWTH.

14. Building a Marketing Plan.

15. Implementing a Marketing Plan.

16. Profit Impact of Marketing Strategies.

    For MBA level Marketing Management and/or Marketing Strategy courses, or a capstone undergraduate marketing course. 

    Strategic, applied, and performance-oriented.  While most textbooks in this area stress concepts and theory, Market-Based Management, 4e,  incorporates a more strategic and applied approach.  External performance metrics of a business are emphasized and actual measurement tools are provided.  Its streamlined organization makes it ideal for courses in which outside cases and readings will be assigned.

     

  • 0131469568Market-Based Management, 4/E
    Best
    © 2005 | Prentice Hall | Paper; 528 pages | Instock
    ISBN-10: 0131469568 | ISBN-13: 9780131469563
    Brief Description

    • Best is the book that focuses on marketing performance, marketing profitability, and the role marketing strategies play in building the profits of a business.
  • 0132336537Market-Based Management, 5/E
    Best
    © 2009 | Prentice Hall | Paper; 544 pages | Instock
    ISBN-10: 0132336537 | ISBN-13: 9780132336536
    Brief Description | Buy from myPearsonStore


"I especially like the financial analysis components of each chapter. I put a lot of stress on these and feel that this is perhaps the major strength of the text." — Ron Goldsmith, Florida State University




"What this textbook teaches about the profit impact of customer satisfaction is in valuable. What it teaches about Net Marketing Contribution is a revelation." #151; Glenn Christensen, Brigham Young University




"Thanks, Roger, for bringing this book out! It's been a refreshing change from all the terminology-heavy, principles-like other texts that claim to be marketing management texts. Our students need concepts, models, and tools like those you've offered that they can use in their decision-making processes." — Douglas J. Lincoln, Boise State University, editor of the Journal of Marketing Education




"The concepts are interesting, very well explained, and provide useful conceptual and applied tools for the students. It fits very well with my focus on integrating theory with applied, hands-on tools for the students before they enter the marketplace." — Torsten Ringberg, University of Wisconsin-Milwaukee


Dr. Roger J. Best is an Emeritus Professor of Marketing at the University of Oregon. He earned a Bachelor of Science in Electrical Engineering from California State Polytechnic University in 1968. Following graduation, he joined the General Electric Company where he worked in both engineering and product management. While at GE, he received a patent for a product he developed. Dr. Best completed his MBA at California State University, Hayward in 1972 and received his Ph.D. from the University of Oregon in 1975. He taught at the University of Arizona from 1975 to 1980 and the University of Oregon from 1980 to 2000.

Over the past twenty-five years, he has published over fifty articles and won numerous teaching awards. In 1998 he received the American Marketing Association Distinguished Teaching in Marketing award. In 1988, the Academy of Marketing Science voted an article on marketing productivity by Dr. Best and co-authors the outstanding Article of the Year. He is a co-author of Consumer Behavior: Implications for Marketing Strategy (8th ed.). Dr. Best has also developed the Marketing Excellence Survey (www.MESurvey.com), a benchmarking tool for assessing a manager's marketing knowledge and market attitudes based on a worldwide database of over 15,000 managers and MarkProf (www.MarkProf.com), an online marketing profitability tool to help marketing managers "mess the profit impact of marketing strategies.

Over the past twenty years, Dr. Roger J. Best has been active in working with a variety of companies in both marketing strategy consulting and management education. These companies include General Electric, Dow Chemical, Dow Corning, DuPont, Eastman Kodak, MediaOne, Lucas Industries, Tektronix, ESCO, Pacific Western Pipe, James Hardie industries, Sprint, and US West. Dr. Best has also taught many executive management education programs at INSEAD, in Fontainebleau, France.

Are you looking for a marketing management book that takes a strategic approach and connects marketing decisions with financial implications? Is your course becoming more focused on customer relationships, customer satisfaction, and customer value?

If so, Market-Based Management, Third Edition, was written with you in mind.

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Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.


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