Business

For courses in Small Business Management, Entrepreneurship, Starting a New Business, Running a Small Business, New Venture Management.

This practical, best-seller teaches budding entrepreneurs the “hands-on” tools and techniques for launching and managing a small business the right way—and to imbue it with the staying power necessary to succeed and grow in today's competitive environment.

• NEW - E-commerce as a business tool.

  • Helps students learn how to design a strategy for using the Web as a business tool.

• NEW - Guerrilla marketing techniques.

  • Provides students with guidelines for creating an effective marketing plan.

• NEW - Finding sources of financing, both equity and debt.

  • Provides students with techniques for putting a business plan into action.

• Multicultural nature of entrepreneurship.

  • Shows students that many prime business opportunities lie in the global business arena.

• Important small business topics: The Internet; cash management techniques; the latest on sources of funds (both equity and debt sources); determining the value of an existing business; trends shaping the business environment beyond 2000; how to build and use a customer database; home-based businesses; global business opportunities—with practical advice on how small companies can crack international markets.

  • Involves students in the real-world knowledge they need to succeed as entrepreneurs.

• Companion website.

  • Provides both professors and students with useful tools in teaching and learning about entrepreneurship and small business management.

• Building and using a business plan.

  • Provides students with practical guidelines for one of the most important factors in launching and running a successful business. Utilizes market leading Business Plan Pro software to help accomplish this goal.

• A case supplement offers seven comprehensive cases.

  • Allows students to apply the key concepts they have learned.

• E-commerce as a business tool.

  • Helps students learn how to design a strategy for using the Web as a business tool.

• Guerrilla marketing techniques.

  • Provides students with guidelines for creating an effective marketing plan.

• Finding sources of financing, both equity and debt.

  • Provides students with techniques for putting a business plan into action.

I. THE CHALLENGES OF ENTREPRENEURSHIP.

II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS.

III. BUILDING A BUSINESS PLAN: MARKETING AND FINANCIAL MATTERS.

IV. SMALL BUSINESS MARKETING STRATEGIES.

V. PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS.

VI. LOCATION AND LAYOUT.

VII. MANAGING A SMALL BUSINESS: TECHNIQUES FOR ENHANCING PROFITABILITY.

VIII. MANAGING PEOPLE: A COMPANY'S MOST VALUABLE RESOURCE.

IX. LEGAL ASPECTS OF SMALL BUSINESS: SUCCESSION, ETHICS, AND GOVERNEMENT REGULATION.

Small Business Management [CORE TEXTS] (Management)
Entrepreneurship [CORE TEXTS] (Management)

For courses in Small Business Management.

 

This practical, applied text focuses on business planning and the day-to-day issues of running a small business. This text stands out from others through its extensive integration of developing a business plan, and specifically through its integration of Business Plan Pro software (the most popular commercial software package used for business plan development). 

• Effective Small Business Management, 8/E
  Scarborough & Zimmerer
  © 2006 | Prentice Hall | Cloth; 848 pages | Instock
  ISBN-10: 0131469843 | ISBN-13: 9780131469846
  Brief Description
  



For undergraduate and graduate courses in entrepreneurship and/or small business management.

 

This book provides you a pathway to launching a new, small business successfully.

• Effective Small Business Management, 9/E
  Scarborough, Zimmerer & Wilson
  © 2009 | Prentice Hall | Cloth; 928 pages | Instock
  ISBN-10: 0136152708 | ISBN-13: 9780136152705
  Brief Description | Buy from myPearsonStore
  

• It's easy. Wizards walk you through the entire business plan process.
• It's helpful. This CD-ROM contains 20 real sample plans to help you craft your own.
• It's attractive. The software automatically assembles your text, tables, and charts into an easy-to-create plan that you'll be proud of.
• It's affordable. Just $10.00 when packaged with Scarborough/Zimmerer.

Business Plan Pro is an excellent tool for your business course!

View a Sample Chapter PDF:

• Companion Website - Scarborough, 7/E
  Scarborough
  © 2003 | Prentice Hall | On-line Supplement | Estimated Availability: 09/15/2002
  ISBN-10: 0130463116 | ISBN-13: 9780130463111
  
  
  

• DK Essentials Managers: Marketing Effectively
  DK Publishing
  © 2002 | Prentice Hall | Paper | Instock
  ISBN-10: 0789471485 | ISBN-13: 9780789471482
  
  
  
• eHRM: An Internet Guide to Human Resource Management
  Gowan
  © 2001 | Prentice Hall | Paper; 49 pages | Instock
  ISBN-10: 0130912832 | ISBN-13: 9780130912831
  Buy from myPearsonStore
  
  

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, contact your Pearson Higher Education representative for pricing and ordering information.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.