Ethical Marketing
Patrick E. Murphy, University of Notre Dame
Gene R. Laczniak, Marquette University
Norman E. Bowie, University of Minnesota
Thomas A. Klein, University of Toledo

ISBN-10: 0131848143
ISBN-13: 9780131848146

Publisher: Prentice Hall
Copyright: 2005
Format: Paper; 288 pp
Published: 08/25/2004

Suggested retail price: $49.60
Buy from myPearsonStore



For Marketing and Business Ethics courses in business or philosophy departments.

This text explores ethical issues facing marketing practitioners. It presents ethical theory in marketing context. Coverage includes advertising, product safety and targeting markets as well as marketing research, product counterfeiting, channels of distribution, selling practices and how to implement ethics into marketing organizations. Part of the applied ethics series, Basic Ethics in Action, edited by Michael Boylan.

  • Ethical business and marketing focus—Accentuates the positive practices that business firms can employ to bring about more ethical marketing.

    • Reinforces good ethics rather than devoting too much attention to unethical business practices.

  • Scenarios at the beginning of each chapter—Ethical issues that are examined within the chapter.

    • Generates class discussion to open the chapter and class.

  • “Ideas for Ethical Marketing” sections—At the end of each chapter.

    • Give students practical illustrations of points made in the text by outlining several options available for overcoming ethical obstacles.

Are you interested in exploring other areas in ethics? 

 

Ethical Marketing is part of the Basic Ethics in Action series.  See below for a complete listing of the wide-ranging anthologies and brief texts that focus on a particular theme or topic within one of four areas of applied ethics. A discount is offered when two or more titles in the series are packaged together. Click on any of the titles below for more information:

 

Anchor volume

 

By Michael Boylan
© 2000 | ISBN: 0136742920
 

Business Ethics titles

 

Business, Ethics, and Sustainability:  Ethics for the Next Industrial Revolution

By Joseph DesJardins

© 2007 | ISBN: 013189174X

 

Journalistic Ethics

By Dale Jacquette
© 2007 | ISBN: 0131825399

 

By Patrick Murphy, Gene R. Laczniak, Norman E. Bowie, and Thomas A. Klein
© 2005 | ISBN: 0131848143
 
By Edward Spence and Brett Van Heekeren
© 2005 | ISBN: 0130941212
 
By Michael Boylan
© 2001 | ISBN: 0137738390

 

Environmental Ethics titles

 

By J. Baird Callicott & Michael Nelson
© 2004 | ISBN: 0130431214 
 
 
By Michael Boylan
© 2001 | ISBN: 0137763867

 

Medical Ethics titles

 

By Rosemarie Tong
© 2007 | ISBN: 0130613479
 
By Michael Boylan and Kevin Brown
© 2002 | ISBN: 0130910856
 
By Michael Boylan
© 2000 | ISBN: 0137738471

 

Social and Political Philosophy titles

 

Human Rights and Global Obligations

By R. Paul Churchill
© 2006 | ISBN: 0130408859
 
By Seumas Miller, Peter Roberts, and Edward Spence.
© 2005 | ISBN: 0130617954



1. Ethical Reasoning and Marketing Decisions.

Views of Marketing Ethics. Principles for Ethical Decision Making. The Importance of Ethical Theory. Two Pseudo “Ethical” Approaches. Comprehensive Ethical Theories. Religious Models of Marketing Ethics. Other Theoretical Developments in Marketing Ethics. Ideas for Ethical Marketing.



2. Ethics in Researching and Segmenting Markets.

Professionalism and Ethics. Duties and Obligations of Researchers. What Researchers and Clients Owe One Another. What Researchers Owe the Public. Competitive Intelligence Gathering. Target Markets: Some Special Ethical Concerns. Ideas For Ethical Marketing. Concluding Comment.



3. Product Management Ethics.

Product Safety. Product Counterfeiting. Socially Controversial Products. Ethical Branding Concerns. Ethical Branding Practices. Ethical Product Management. How to Evaluate Ethics in Product Management. Ideas for Ethical Marketing. Concluding Comment.



4. Ethical Issues in Distribution Channels and Pricing.

Channel of Distribution Issues. Pricing Issues. Ideas for Ethical Marketing. Concluding Comment.



5. Ethics in Advertising and on the Internet.

The Power and Complexity of Advertising. Advertising and Society. Regulating Advertising Practices. Ethics and the Advertising Industry. Ethical Issues Facing Advertising. Ethics in Internet Advertising and Marketing. Positive Developments and Future Challenges for Ethics in Advertising. Advertisers and Ethical Principles in Action. Ideas for Ethical Marketing. Concluding Comment.



6. Personal Selling Ethics.

Why Personal Selling Presents Particularly Difficult Ethical Questions. Selling and the Law. The Gray Areas of Selling. Sales Management Ethics. Direct Marketing and Selling. Ideas for Ethical Marketing. A Framework to Evaluate Sales Ethics. Concluding Comment.



7. Implementing and Auditing Ethical Marketing.

Organizing for Marketing Ethics Implementation. Corporate Culture: The Informal Organization. Enacting Ethical Marketing Policies. The Concept of an Ethical Audit. Ideas for Ethical Marketing. Concluding Comments.



Appendix 7A. Ethical Compliance Audit.


Appendix 7B. Ethical Climate Audit.

Ethical Marketing examines a range of issues that marketing managers face. The book begins with a discussion of relevant ethical concepts and theories. Chapters are devoted to ethics in marketing research and target marketing, product issues, channels and pricing questions, advertising and marketing on the Internet, and selling. The volume concludes with a chapter on implementing ethical marketing through corporate policies and culture.

In Ethical Marketing, Murphy, Laczniak, Bowie, and Klein support the text with exhibits that add clarity to concepts discussed in each chapter. Questions for readers to ponder are incorporated into the text. Each chapter concludes with "Ideas .for Ethical Marketing" that presents action steps for marketing executives.

View a Sample Chapter PDF:

For Business Ethics


Give your students a choice! PearsonChoices products are designed to give your students more value and flexibility by letting them choose from a variety of text and media formats to best match their learning style and their budget.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, see the Packages tab.

    CourseSmart Textbooks Online is an exciting new choice for students looking to save money. As an alternative to purchasing the print textbook, students can subscribe to the same content online and save up to 50% off the suggested list price of the print text. With a CourseSmart etextbook, students can search the text, make notes online, print out reading assignments that incorporate lecture notes, and bookmark important passages for later review. For more information, or to subscribe to the CourseSmart eTextbook, visit www.coursesmart.com.

     

  • 0131328220Ethical Marketing, CourseSmart eTextbook
    Murphy, Laczniak, Bowie & Klein
    © 2005 | Prentice Hall | Electronic Book; 288 pages | Instock
    ISBN-10: 0131328220 | ISBN-13: 9780131328228
    URL: http://www.coursesmart.com
    Brief Description | Buy from myPearsonStore
  • 020569411XEthical Marketing, eTextbook
    Murphy, Laczniak, Bowie & Klein
    © 2008 | Prentice Hall | Vital Source; 288 pages | Estimated Availability: 10/15/2008
    ISBN-10: 020569411X | ISBN-13: 9780205694112

This title is a member of the Basic Ethics in Action, which also contains the titles below . You can also visit the Basic Ethics in Action page.

    For graduate and undergraduate courses in Media Studies, Communication Ethics, Marketing Ethics, and Business Ethics.

    Text focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising. Includes case studies and refers to current professional codes and practices in the Advertising Industry and contemporary ethical theory. One in the Basic Ethics in Action applied ethics series, edited by Michael Boylan.

  • 0130941212Advertising Ethics
    Spence, Van Heekeren & Boylan
    © 2005 | Prentice Hall | Paper; 160 pages | Instock
    ISBN-10: 0130941212 | ISBN-13: 9780130941213
    Brief Description | Buy from myPearsonStore

    • For courses in anthropology, cultural geography, environmental philosophy and ethics.

    Brief text focusing on environmental attitudes and practices of American Indians using the Ojibwa narrative, myths, legends, stories and rituals. Introductory essay offers theory of environmental ethics, an overview of the field of environmental ethics, and places the Ojibwa within this contemporary debate. “Part of the applied ethics series, Basic Ethics in Action, edited by Michael Boylan.”

  • 0130431214American Indian Environmental Ethics: An Ojibwa Case Study
    Callicott & Nelson
    © 2004 | Prentice Hall | Paper; 176 pages | Instock
    ISBN-10: 0130431214 | ISBN-13: 9780130431219
    Brief Description | Buy from myPearsonStore

    • A core text for undergraduate courses in Ethical Theory or a supplement for Applied Ethics courses.

    This text examines major moral theories from the worldview perspective, teaching students the major tenets of the principal moral theories, and the controversies that surround them, as well as offering suggestions on choosing and applying an ethical theory.

  • 0136742920Basic Ethics
    Boylan
    © 2000 | Prentice Hall | Paper; 210 pages | Instock
    ISBN-10: 0136742920 | ISBN-13: 9780136742920
    Brief Description

    • For undergraduate and graduate level courses in Business Ethics and integrated courses on Ethics.

    The third volume in the Basic Ethics in Action series, this text uses essays and case studies to build upon the “worldviews” methodology established in Basic Ethics, the anchor and primary text of the series, and demonstrates how ethical theory can be applied to the world of business.

  • 0137738390Business Ethics
    Boylan
    © 2001 | Prentice Hall | Paper; 424 pages | Instock
    ISBN-10: 0137738390 | ISBN-13: 9780137738397
    Brief Description | Buy from myPearsonStore

    • For courses in Business Ethics, Business and Society, Applied Ethics, and Environmental Ethics.

     

    This is the first text to bring the sustainability paradigm to the forefront of management and business ethics.

     

    The concept of sustainability and sustainable development has taken hold throughout the world as a new guiding principle of economic development.  Sustainability involves “meeting the real needs of the present without so harming the biosphere that future generations will be unable to meet their own needs.”  As used by such institutions as the United Nations and the World Bank, sustainable development usually applies to entire economies and societies, and less so to industries and individual businesses.  Yet already some corporations, especially in Europe, have adopted sustainable business practices.  The future is clear: given present global environmental, population, and poverty trends, economic institutions will be judged by how well they meet environmental and ethical, as well as economic, goals.  Joseph R. Desjardins wrote this book to make the case for this claim.

     

  • 013189174XBusiness, Ethics, and the Environment: Imagining a Sustainable Future
    DesJardins
    © 2007 | Prentice Hall | Paper; 224 pages | Instock
    ISBN-10: 013189174X | ISBN-13: 9780131891746
    Brief Description | Buy from myPearsonStore

    • For courses in Environmental Ethics, Business Ethics, Medical Ethics, Social and Political Policy, and Professional Ethics.

    This book introduces students to important ethical issues that arise in the realm of environmental ethics. It incorporates a worldview approach that integrates the major theoretical camps, as well as provides a practical link to action through the value-duty relation.

  • 0137763867Environmental Ethics
    Boylan
    © 2001 | Prentice Hall | Paper; 430 pages | Instock
    ISBN-10: 0137763867 | ISBN-13: 9780137763863
    Brief Description | Buy from myPearsonStore

    • For Marketing and Business Ethics courses in business or philosophy departments.

    This text explores ethical issues facing marketing practitioners. It presents ethical theory in marketing context. Coverage includes advertising, product safety and targeting markets as well as marketing research, product counterfeiting, channels of distribution, selling practices and how to implement ethics into marketing organizations. Part of the applied ethics series, Basic Ethics in Action, edited by Michael Boylan.

  • 0131848143Ethical Marketing
    Murphy, Laczniak, Bowie & Klein
    © 2005 | Prentice Hall | Paper; 288 pages | Instock
    ISBN-10: 0131848143 | ISBN-13: 9780131848146
    Brief Description | Buy from myPearsonStore

    • For courses in Environmental Ethics, Applied Ethics, Natural Resource Economics, Environmental Science, and Environmental Conservation.

    This straightforward text is the only one of its kind to join the literature of environmental ethics to the literature of applied ethics—to describe a life lived in harmony with itself, with society, and with the natural world. Part of the applied ethics series, Basic Ethics in Action, edited by Michael Boylan.

  • 0130617962Ethics and Sustainability: Sustainable Development and the Moral Life
    Newton
    © 2003 | Prentice Hall | Paper; 117 pages | Out of Stock
    ISBN-10: 0130617962 | ISBN-13: 9780130617965
    Brief Description

    • For courses in Medical and Applied Ethics.

    This text introduces students to important ethical issues that arise in the realm of genetic engineering. It provides the basic science and ethical analysis necessary to assess central issues confronting our society in this emerging area of research. At the end, students will be able to formulate their own positions on these crucial issues.

  • 0130910856Genetic Engineering: Science and Ethics on the New Frontier
    Boylan & Brown
    © 2002 | Prentice Hall | Paper; 196 pages | Instock
    ISBN-10: 0130910856 | ISBN-13: 9780130910851
    Brief Description | Buy from myPearsonStore

    • This accessible text defends human rights as truly universal for all persons globally, while respecting the importance of plurality and cultural diversity. It is unique, as well, in discussing cross-cultural negotiations regarding human rights. The book shows that there is no inherent contradiction between human rights norms and social and cultural values, practices, and forms of life worthy of preservation.

  • 0130408859Human Rights and Global Diversity
    Churchill
    © 2006 | Prentice Hall | Paper; 176 pages | Instock
    ISBN-10: 0130408859 | ISBN-13: 9780130408853
    Brief Description | Buy from myPearsonStore

    • For courses on journalistic ethics, media ethics, media in general, applied ethics, journalism, and journalistic integrity.

     

     By combining accessible theory with case studies and applications, this book offers both a solid framework for philosophical discussions of journalistic ethics and a sourcebook that journalism students can use in thinking about the moral implications of their intended profession.

     

    Dale Jacquette wrote the book in order to explore the limitations of a free and responsible press against the pressures and conflicts encountered by journalists.  This book provides a model and set of moral ideals for practicing and aspiring journalists, with the end result being an improvement in the quality and ethical standards of news reporting by readers who have become more aware of the moral implications of their work.

     

  • 0131825399Journalistic Ethics: Moral Responsibility in the Media
    Jacquette
    © 2007 | Prentice Hall | Paper; 312 pages | Instock
    ISBN-10: 0131825399 | ISBN-13: 9780131825390
    Brief Description | Buy from myPearsonStore

    • For courses in Medical Ethics, Biomedical Ethics, Healthcare Ethics, or Applied Ethics.

    Argument-based in style and tone, this “cutting edge” anthology explores important ethical issues that arise in the health care professions. Exceptionally contemporary in both topic choice and currency of articles, it explores such areas as the Hippocratic Oath; Paternalism and Autonomy; Privacy and Confidentiality; Informed Consent; Gender Issues; Genetic Engineering; Euthanasia; Abortion; and Healthcare Policy in the United States (with regard to the “right” to healthcare and to the allocation of transplants). It features unique first-person interviews with prominent practitioners in biomedicine, case studies from both the administrative and “front-line” perspectives, and a worldview methodology for linking theory to action.

  • 0137738471Medical Ethics
    Boylan
    © 2000 | Prentice Hall | Paper; 447 pages | Instock
    ISBN-10: 0137738471 | ISBN-13: 9780137738472
    Brief Description | Buy from myPearsonStore

    • For one-quarter/semester courses in Medical Ethics, Biomedical Ethics, Allied Healthcare, Healthcare Ethics, and Healthcare Law and Ethics.

     

    Tong, a well-known biomedical ethicist, combines medical ethics, bioethics, and her own unique insights to provide a comprehensive survey of contemporary health care ethics issues.

     

     

  • 0130613479New Perspectives in Healthcare Ethics: An Interdisciplinary and Crosscultural Approach
    Tong
    © 2007 | Prentice Hall | Paper; 368 pages | Instock
    ISBN-10: 0130613479 | ISBN-13: 9780130613479
    Brief Description | Buy from myPearsonStore

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, browse our available packages below, or contact your Pearson Higher Education representative to create your own package.



Copyright ©2008 Pearson Education. All rights reserved. Legal Notice | Privacy Policy | Permissions