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International Business: The Challenges of Globalization, 4/E
John J. Wild, University of Wisconsin, Madison
Kenneth L. Wild, University of London, England

ISBN-10: 0131747436
ISBN-13: 9780131747432

Publisher: Prentice Hall
Copyright: 2008
Format: Paper; 528 pp
Published: 01/05/2007

Suggested retail price: $127.20
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For introductory International Business courses with the need for a brief, accessible text.

 

International Business 4/e places culture and globalization front and center to motivate and enable students to grasp difficult conceptual material. This approach has made it the fastest growing international business book available today.

 

For introductory International Business courses with the need for a brief, accessible text.

 

International Business 4/e places culture and globalization front and center to motivate and enable students to grasp difficult conceptual material. This approach has made it the fastest growing international business book available today.

 

 

What are some of the complaints and struggles students typically have in this course? How do you enliven abstract or difficult material to make it more accessible to students?

 

Culture Early and Often – Wild/Wild/Hahn engage students to learn by highlighting that culture is an inescapable element of all international business activities. Culture is presented early (in Chapter 2) and integrated within the text through culture-rich, chapter-opening company profiles and lively examples of cultural differences in business. Employing culture in this way fosters enthusiasm among students and makes concepts relevant to their world.  

  • Chapter 2 , introduced p. 50-53
  • Chapter 4, pg. 141: How Cultural Differences Influence Economic Transition
  • Chapter 14, pg. 410-411: Culture and International Advertising

 

Designed for Today’s Student – After years of teaching a course that students find abstract and difficult, the authors set out to write an active, brief, and clear textbook that excites students and is designed to suit their needs. International Business 4/e motivates the reader with thought-provoking examples and vivid illustrations, and uses concise vocabulary to present how intricate dynamics are reshaping the global marketplace.  

  • Chapter 5: Tiger Woods and Absolute and Comparative Advantage, p. 159; 161

 

OTHER POINTS OF DISTINCTION

 

Should International Business be taught as a collection of separate business functions and forces, or as a whole global system that is interrelated?

 

Uniquely Integrative — Wild/Wild/Hahn presents a unique organizing framework that helps students understand how elements of international business are related. The Global Business Environment framework depicts a dynamic, integrated system that weaves together national business environments, the international business environment, and international business management—all interacting in an age of globalization.

  • Chapter 1: Figure 1.8, p. 31

 

How do you equip students with the skills and knowledge necessary to understand globalization and compete in the global marketplace?

 

Opening Chapter on “Globalization.” The authors present the fundamental changes occurring in the globalization of both markets and production, the drivers behind globalization, and recent attempts to measure how “global” different nations are. All coverage of the globalization debate is balanced to provide students with an informed perspective on the positions of both sides. Portions of the chapter are also devoted to the key players in international business today.

  • Pg. 2-3: The Globalization of MTV

 

What role does research play in your course?  What are your expectations of your students?  Do you ask them to do work in groups?

 

Market Entry Strategy Simulation – This interactive simulation asks students to select and analyze a country in which to introduce a new product. Tied directly to the book with a new MESP Project in every chapter’s assignment material, this ready-to-go semester project gives students a realistic opportunity to research the global market. The simulation includes extensive research tools as well as templates for completing the four possible activities, which build one on another:

  1. The Market Intelligence Report (MIR) is a structured learning experience for students to gather resources and assemble baseline market data to evaluate a prospective national market, including information on the nation and its government, economy, people, and technological status.
  2. The Business Environment Analysis Report (BEAR) gives students the opportunity to analyze a selected country as a potential market. The group experience is designed for students to be able to complete in approximately 4-6 weeks.
  3. The Report on Opportunities for Market Entry (ROME) asks students to identify potential import and export prospects for executives to undertake in their chosen county. The group experience is designed for students to be able to complete in approximately 6-8 weeks.
  4. The Market Entry Strategy Assignment (MESA) is a critical and creative thinking exercise for students to develop a “Market Entry Strategy” for launching a new product in their chosen national market. The group experience is designed for students to complete over the course of a full semester.

 p. 35, #2 in the Teaming Up Section

 

This text is available for personalization in the PHCBR custom database program.  Select only the chapters you require or supplement with recommended case studies all under one cover.  CLICK HERE to go directly to the PHCBR book-build site or visit our product page for additional information at pearsoncustom.com/business.

 

What role does research play in your course?  What are your expectations of your students?  Do you ask them to do work in groups?

 

Newly Improved Market Entry Strategy Simulation is now tied directly to the fourth edition with a new MESP project in the Teaming Up assignment material at the end of every chapter.  This interactive simulation asks students to select and analyze a country in which to introduce a new product. Tied directly to the book with a new MESP Project in every chapter’s assignment material, this ready-to-go semester project gives students a realistic opportunity to research the global market. The simulation includes extensive research tools as well as templates for completing the four possible activities, which build one on another:

  1. The Market Intelligence Report (MIR) is a structured learning experience for students to gather resources and assemble baseline market data to evaluate a prospective national market, including information on the nation and its government, economy, people, and technological status.
  2. The Business Environment Analysis Report (BEAR) gives students the opportunity to analyze a selected country as a potential market. The group experience is designed for students to be able to complete in approximately 4-6 weeks.
  3. The Report on Opportunities for Market Entry (ROME) asks students to identify potential import and export prospects for executives to undertake in their chosen county. The group experience is designed for students to be able to complete in approximately 6-8 weeks.
  4. The Market Entry Strategy Assignment (MESA) is a critical and creative thinking exercise for students to develop a “Market Entry Strategy” for launching a new product in their chosen national market. The group experience is designed for students to complete over the course of a full semester.
  •  p. 35, #2 in Teaming Up Section

What kind of publisher resources would make teaching the course easier for you?

 

New Author-created Teaching Package — The book’s authors now develop the Instructor’s Resource Manual and the PowerPoint presentation slides. The authors also supervised a complete overhaul of all Online Course Content, which now includes a new Learning Activity for each chapter. Every question and answer of the Internet Study Guide has also been edited for clarity and accuracy.

 

 

Other Key Changes

  • New Culture Mattersfeature in each chapter of text Parts I and II. This box feature reinforces the book’s focus on the central role of culture in international business. Each Culture Matters presents the relation between culture and a particularly important chapter topic.
    • p. 51
  • All Teaming Up exercises are now grouped into several categories, including Debate Project, Research Project, Ideas Project, and the Market Entry Strategy Project.
    • p. 173
  • Updates to ALL maps, tables, and figures for which new data was available.
  • New vibrant maps program convey and reinforce the location of important places and supplement key concepts with visual learning aids.
    • p. 41-47; 62-63
  • VangoNotes podcasts for every chapter in MP3 format are fun, easy-to-use, and valuable learning tools for studying on the go.
  • Chapter 1 Globalization begins with a new opening vignette of Apple and its iPod that sets the tone for this book’s new technology package. The chapter contains the latest evidence on the globalization debate wherever possible. Certain lengthy chapter sections have also been streamlined in this edition. All maps appearing in the appendix have been updated to reflect changes in national political boundaries.
  • Chapter 2 Cross-Cultural Business updates discussion of globalization’s influence on culture and how endangered languages are faring in this age of globalization. Also updated is how developing and emerging markets are overcoming the global digital divide.
  • Chapter 3 Politics, Law and Business Ethics contains new material on how nations are trying to become business-friendly by implementing e-government, and the economic and human cost of civil strife in poor nations. Updates are provided on how economic and political turmoil in Latin America is undermining support for democracy there, and how terrorism is increasing the cost of international logistics.
  • Chapter 4 Economic Systems and Development updates the recent experiences of the big emerging markets–China, India, and Russia–and updates North Korea’s dabbling in market economics. The negative economic impacts of communicable diseases, and how investment in information technology benefits productivity and national economic development are also discussed.
  • Chapters 5, 6, and 7 present recent data on the volumes and patterns of international trade and investment flows, and discuss recent economic events where applicable. The poor progress of the “Doha Round” of trade negotiations within the framework of the World Trade Organization is also updated.
  • Chapter 8 Regional Economic Integration updates the opportunities and challenges facing the European Union after its expansion to 25 nations today. New sections introduce the Central American Free Trade Agreement (CAFTA) and the African Union (AU). Meanwhile, all trade statistics for NAFTA have been updated, and coverage of the Transatlantic Economic Partnership (TEP) has been removed.
  • Chapter 9 International Financial Markets updates coverage of the dollar’s value on currency markets and describes how it alters companies’ export, import, and production operations worldwide.
  • Chapter 10 International Monetary System updates Argentina’s efforts toward economic reform and attempts to restructure global institutions such as the IMF and World Bank.
  • Chapters 11 through 16 contain new or updated chapter-opening company profiles, updated case studies, a host of new exercise material, and recent in-text examples where appropriate. Every effort is made to add more strategy than in previous editions and offer readers a more streamlined presentation.

 

 

I. GLOBAL BUSINESS ENVIRONMENT.

 1. Globalization.

 

II. NATIONAL BUSINESS ENVIRONMENTS.

 2. Cross-Cultural Business.

 

 3. Politics and Law in Business.

 

 4. Economic Systems and Development.

 

III. INTERNATIONAL TRADE AND INVESTMENT.

 5. International Trade.

 

 6. Business-Government Trade Relations.

 

 7. Foreign Direct Investment.

 

 8. Regional Economic Integration.

 

IV. THE INTERNATIONAL FINANCIAL SYSTEM.

 9. International Financial Markets.

 

10. International Monetary System.

 

V. INTERNATIONAL BUSINESS MANAGEMENT.

11. International Strategy and Organization.

 

12. Analyzing International Opportunities.

 

13. Selecting and Managing Entry Modes.

 

14. Developing and Marketing Products.

 

15. Managing International Operations.

 

16. Hiring and Managing Employees.

 

Notes, Sources, and Credits.

 

Glossary.

 

Name/Company Index.

 

Subject Index.

 

    Introductory International Business courses with the need for a brief, accessible text.

    Lively, topical, and accessible, this text is written integrating culture early and often to enable students to grasp difficult conceptual material. The inclusion of numerous interesting and diverse examples of the intersection of business and culture motivates students to read and learn. This approach has made International Business the fastest growing international business book available today.

  • 0131432753International Business, 3/E
    Wild, Wild & Han
    © 2006 | Prentice Hall | Paper; 528 pages | Instock
    ISBN-10: 0131432753 | ISBN-13: 9780131432758
    Brief Description

As a team, John Wild, Kenneth Wild, and Jerry Han provide a blend of skills uniquely suited to writing an international business textbook. They combine award-winning teaching and research with a global view of business gained through years of living and working in cultures around the world. Together, they make the topic of international business practical, accessible, and enjoyable.

 

John J. Wild is the Robert and Monica Beyer Distinguished Professor of Business at the University of Wisconsin at Madison. He previously held appointments at the University of Manchester in England and Michigan State University. He received his B.B.A., M.S., and Ph.D. from the University of Wisconsin at Madison.

 

Teaching business courses at both the undergraduate and graduate levels, Professor Wild has received several teaching honors, including the Mabel W. Chipman Excellence-in-Teaching Award, the Teaching Excellence Award from the 2003 graduation class, and the Beta Alpha Psi Excellence in Teaching Award. He is a prior recipient of national research fellowships from KPMG Peat Marwick and the Ernst and Young Foundation. Professor Wild is also a frequent speaker at universities and at national and international conferences.

 

The author of more than 50 publications, in addition to four best-selling textbooks, Professor Wild conducts research on a wide range of topics, including corporate governance, capital markets, and financial analysis and forecasting. He is an active member of several national and international organizations, including the Academy of International Business, and has served as Associate Editor or editorial board member for several prestigious journals.

 

Kenneth L. Wild is affiliated with the University of London, England. He previously taught at the Pennsylvania State University. He received his Ph.D. from the University of Manchester (UMIST) in England and his B.S. and M.S. degrees from the University of Wisconsin. Dr. Wild also undertook postgraduate work at École des Affairs Internationale in Marseilles, France.

 

Having taught students of international business, marketing, and management at both the undergraduate and graduate levels, Dr. Wild is a dedicated contributor to international business education. An active member of several national and international organizations, including the Academy of International Business, he has spoken at major universities and at national and international conferences in Austria, Britain, Kuwait, Portugal, and the United States.

 

Dr. Wild’s research, on a range of international business topics including market entry modes, country risk, and international expansion strategies, have taken him to countries spanning the globe. Additionally, he serves as an Associate Editor of the Middle East Business Review.

 

Jerry C.Y. Han,who passed away September 26, 2002, was Pong Ding Yuen Professor at the University of Hong Kong School of Business, where he was Director of the School’s China Management Programs. He also held appointments at several Chinese Universities, including Beijing University and Renmin University. Professor Han previously held faculty appointments at the University of Buffalo, Hong Kong University of Science and Technology (HKUST), Michigan State University, and National Chung Hsing University. He received his Bachelors degree from National Chung Hsing University, Masters degree from National Chengchi University, and Ph.D. from the University of Buffalo.

 

Professor Han was a highly recognized teacher, known for his commitment and creativity in business education. He was a prior recipient of research fellowships from the government of Hong Kong, HKUST, Price Waterhouse, and National Chengchi University. Dr. Han was actively involved in several national and international organizations, including serving as President of the North American Chinese Association.

 

The author of more than 40 publications on various business topics, including international regulatory and disclosure issues, Professor Han served on the editorial boards of several prestigious journals. He also consulted with international companies and government agencies, as well as taught business courses for international companies across several industries.

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  • 0136096557Pearson Custom Business Resources Database
    Pearson Custom Publishing
    © 2009 | Prentice Hall | On-line Supplement | Estimated Availability: 09/01/2009
    ISBN-10: 0136096557 | ISBN-13: 9780136096559

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