Macroeconomics Activebook Enhanced and OneKey CourseCompass Package
Ronald Ayers
Chris. Collinge

ISBN-10: 0131637495
ISBN-13: 9780131637498

Publisher: Prentice Hall
Copyright: 2005
Format: Kit/Package/ShrinkWrap; 384 pp
Status: Out of Print

Suggested retail price: $103.40
This item is out of print and is no longer available for purchase.



For two-semester courses in Principles of Economics.

This easy to read, accessible, macro-first principles text engages students with familiar real-world examples and applications that bring economics to life. The authors follow an Explore & Apply theme to show students how economics is a part of their everyday lives and how it can be a useful tool in making personal decisions and evaluating policy decisions.

Ayers/Collinge, Microeconomics Active Book & Workbook Package is an interactive, online, digital book that completely integrates multimedia resources with the textbook to greatly enhance the student learning experience.

  • Uses the web for what it's good at!–An activebook takes full advantage of the online environment. Gearing Up sections highlight the chapter's central concepts. Active Examples and Active Exercises help students explore the chapter's most important points through video, audio, and text. Active Concept Checks allow students to test their understanding of the material at the end of every major section, with links back to appropriate coverage. Chapter Wrap-Ups include a practice quiz, which gives students a chance to test their knowledge. Dynamic content is updated as often as needed.
  • Explore and apply sections–Look at today's important policy and social debates. Do government policies help employees? How do we pay for homeland security? How does technology impact economic growth? Each Explore & Apply includes questions that promote economic reasoning and encourage students to debate a policy issue. The activebook experience allows students to link to the latest news discussed in the Explore & Apply sections.
  • The activebook–Allows students to explore the workings and concepts behind graphs using various levels of learning. Active Graphs: Fifty-three Active Graphs support key graphs in the text. These JAVA applications invite students to change the value of variables and curves and see the effects in the movement of the graph. Smart Graphs: Twenty-seven Smart Graphs ask students to modify graphs based on an economic scenario and related questions. Students receive an instant response detailing how they should have changed the graph. Animated Graphing Tutorial with Audio: Guides the student through a multimedia version of Chapter 1 Appendix: “Working with Graphs and Data.”
  • Gives you more for less!–Despite the increased amount of multimedia and interactive content, activebooks cost less than traditional textbooks. Even though the core text is retained in print, the print component of an activebook is shorter than a traditional text. All boxed material, chapter summaries, exercises, and other content that can be made dynamic reside in the online component of the activebook.

Log on to www.prenhall.com/myactivebook for a demo.

(NOTE: Each chapter contains sections titled A look Ahead, Chapter Summary, Key Terms, Test Yourself, Questions and Problems, and Working with Graphs and Data.)

I. A JOURNEY THROUGH THE ECONOMY.

 1. The Economic Perspective.

 2. Production and Trade.

 3. Demand and Supply.

 4. The Power of Prices.

II. MONITORING THE MACRO ECONOMY.

 5. Measuring National Output.

 6. Unemployment.

 7. Inflation.

III. AGGREGATE SUPPLY AND AGGREGATE DEMAND.

 8. A Framework for Macroeconomic Analysis.

 9. Fiscal Policy and Short-Run Instability.

10. Aggregate Expenditures.

IV. INCENTIVES FOR PRODUCTIVITY.

11. Fiscal Policy in Action.

12. Economic Growth.

V. MONEY AND MONETARY POLICY.

13. Money, Banking, and the Federal Reserve.

14. Monetary Policy and Price Stability.

VI. MICROECONOMIC FOUNDATIONS.

15. Elasticity: Measuring Responsiveness.

16. Consumer Behavior.

17. The Firm and Production.

18. Costs and Profit-Maximizing Output.

VII. OUTPUT MARKETS.

19. Pure Competition.

20. Monopoly and Antitrust.

21. Oligopoly and Monopolistic Competition.

VIII. INPUT MARKETS.

22. Markets for Labor and Other Inputs.

23. Earnings and Income Distribution.

IX. MARKET FAILURE AND GOVERNMENT ACTION.

24. Public Goods, Information, and Regulation.

25. Externalities and Common Property Resources.

26. Public Choice.

X. THE GLOBAL ECONOMY.

27. Into the International Marketplace.

28. Policy Toward Trade.

29. Economic Development.

For Principles of Macroeconomics


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Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.


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