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Pocket Guide to Technical Presentations and Professional Speaking
Steven Bernard Zwickel, University of Wisconsin-Madison
William S. Pfeiffer, Ramapo College of New Jersey

ISBN-10: 0131529625
ISBN-13: 9780131529625

Publisher: Prentice Hall
Copyright: 2006
Format: Paper; 272 pp
Published: 05/20/2005

Suggested retail price: $38.60
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For courses offered in technical fields that focus on developing presentation skills: Sometimes called: Technical Presentations, Oral Presentations, Public Speaking


This Pocket Guide presents clear practical guidelines on how to prepare and deliver all types of professional presentations. Topics covered include how to research your audience and topic, organize informative, persuasive, and occasional speeches, make and use quality graphics to enhance a presentation, deliver a speech with energy, enthusiasm, and clarity, and overcome nervousness. It is packed with information to help you craft and deliver a variety of different types of presentations, run more effective meetings, conduct more effective training sessions, and do better in job interviews.

 

Speaker-Listener-Message-Response Speech Model (S-L-M-R “slimmer” )—Presented in chapter 3, this model sensitizes students to audience-speaker interaction.

  • Helps students understand the differences between written and oral communication.

 

Appearance and Credibility—Discussed in chapter 2 as they relate to audience perception of the speaker.

  • Provides guidelines for addressing the touchy subject of personal appearance—clothing, tattoos, piercings, hygiene, etc. in class.

 

Guidelines for Ethical Presentations—Builds off of the Code of Professional Ethics from the National Speakers Association.

  • Allows for discussion of ethics and personal behavior. Adds a special focus on the issue of “Fair Use” and plagiarism.

 

Problem-Solving Process Model—Used to help organize a persuasive proposal presentation: What is the problem? What is causing the problem? What solutions are available? How did you select the best solution?

  • Provides students with a framework for producing a proposal presentation.

 

Classification System for Graphics—Text, Data Graphics, and Representational Graphics.

  • This unique classification system makes it easier to understand the relationship between the different kinds of visuals and which type is the right one to use in a particular situation.

 

Rogue’s Gallery of Problem Graphics—Presents examples of 6 problematic presentation graphics with explanations as to why they are not helpful.

  • Teaches students how to recognize good graphics and avoid unhelpful visuals.

 

Mastering PowerPoint—Emphasizes effective use of this powerful tool.

  • Presents pros and cons of PowerPoint usage and addresses good versus bad usage. Covers both basics and more advance PowerPoint techniques.

(Note: Each chapter ends with Exercises).

  1. Overview of Technical Presentations and Public Speaking.
  2. Audience Analysis.
  3. Know Your Purpose.
  4. Coping with Anxiety.
  5. Organizing Your Presentation.
  6. Illustrating Your Presentation.
  7. Using Graphics.
  8. Delivering Your Presentation.
  9. Evaluating Presentations.
  10. Adapting to Different Situations.

Appendix: Resources for Presenters:

General Presentation Tips. Learning More About Companies and Organizations. Establishing Credibility. Presenting to International Audiences. Speakers’ Associations. Persuasive Presentations. Impromptu Speaking. Using Your Voice and Non-Verbal Communications. Coping with Anxiety and Stage Fright. Finding Quotations and Presentation Ideas. Microsoft PowerPoint. Alternatives to PowerPoint.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, contact your Pearson Higher Education representative for pricing and ordering information.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.


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