For the 1-semester freshman/sophomore course in Principles of Microeconomics.

These two highly-respected economists and educators have revised this best-selling Microeconomics book to include more current topics and events while maintaining its hallmark feature of teaching economics through stories, graphs, and equations; relevant to students with various learning styles (verbal, visual, and numerical).

Unified, logical structure to Microeconomics –The perfectly competitive market is covered first, including coverage of how firms decide what to produce and how firms decide the number of people and type of technology to employ, before turning to noncompetitive markets such as monopoly.

~When students understand how a simple competitive market system works (Chapters 5-10), they are ready to focus on problems of real-world markets such as monopoly power, other non-competitive market structures, public goods, externalities, and income distribution (see Chapters 12-15). Chapter 11, General Equilibrium and the Efficiency of Perfect Competition, makes the transition from competitive markets to non-competitive markets and the potential role for government in the economy. Other texts encourage students to think of economics as a series of disconnected alternative market models and overwhelm students with too many concepts at once.

When covering Comparative Advantage, if you prefer a brief introduction early in the course with in-depth analysis later, peruse Chapter 2 and then Section V of Case and Fair with it extensive Global coverage, as well.

Expanded treatment of comparative advantage in Chapter 2, The Economic Problem: Scarcity and Choice.

~This enables the students to see the connection between growth, trade, comparative advantage and the production possibilities frontier (PPF).

Proven treatment of demand and supply in Chapter 3, Demand, Supply, and Market Equilibrium.

~Change in demand versus change in quantity demanded is explained in 3 different formats (stories, graphs, equations) to help students understand and retain this difficult concept.

If you have looked at or used Case/Fair in the past, but wished it had more modern coverage, be sure to check out the expanded game theory coverage in Chapter 13, a new Chapter (16) on Public Finance, and early coverage of Consumer and Producer Surplus in Chapter 4.

Chapter 4, Demand and Supply Applications and Elasticity, is an extension of supply and demand and features applications including consumer and producer surplus, elasticity, and price ceilings.

~New coverage of consumer surplus, producer surplus, deadweight loss and price floors has been added to provide a more balanced and complete treatment of modern demand and supply applications.

The Foundation: Stories, graphs, equations –Presents the core concepts of economics in three ways: First, each major concept is presented in the context of a simple intuitive story or illustrative example in words followed by a numerical illustration or table. Second, the numerical example is presented graphically. And finally, where appropriate, equations are used.

~Presenting the material in different formats will convey the core principles of the discipline to a wide range of students.
 

If you have looked at or used Case/Fair in the past, but wished it had more modern coverage, be sure to check out the expanded game theory coverage in Chapter 13, a new Chapter (16) on Public Finance, and early coverage of Consumer and Producer Surplus in Chapter 4.

Expanded game theory coverage in Chapter 13, Monopolistic Competition and Oligopoly, provides a basic introduction to strategic interaction of firms.

~An accessible presentation of a modern micro topic.

Expanded coverage of the minimum wage in Chapter 15, Income Distribution and Poverty.

~Minimum wage is now introduced in Chapter 4, Demand and Supply Applications, and covered thoroughly in Chapter 15.

NEW - Chapter 16, Public Finance: The Economics of Taxation, covers basic taxation information, including Bushs recent tax changes and what this means for different segments of the economy.

~Consumer surplus and producer surplus is revisited here to reinforce the principles discussed in Chapter 4, Demand and Supply Applications.

NEW - Chapter 18, Globalization, Growth and Development, examines the current trends, issues and debates surrounding the effect of globalization and trade on the developing world.

~Issues such as the movement for and against globalization, trade agreements and barriers, the World Trade Organization, the environment, child labor, sovereignty, and the impact of AIDS on developing economies, are discussed to show recent developments.

Expanded coverage of price discrimination in Chapter 12, Monopoly and Antitrust.

~Shows how and why a firm with market power charges different prices to different consumers. 

I. INTRODUCTION TO ECONOMICS.

II. FOUNDATIONS OF MICROECONOMICS: CONSUMERS AND FIRMS.

III. MARKET IMPERFECTIONS AND THE ROLE OF GOVERNMENT.

IV. THE WORLD ECONOMY.

The Target Market is for the 1 semester principles of microeconomics course.

 

One of the all time best-sellers, this text is widely used because of its careful, streamlined, and intuitive chapter organization.

 

Case & Fair, present a very precise and simplified microeconomic model first, before introducing all the exceptions and subtleties of a more complex economic world.  Only after this simplified model is developed, do the authors give a thorough treatment of market imperfections, externalities, public finance, and international economics.  (A detailed summary of this approach can be found on the page directly following the inside front cover).

 

• Principles of Microeconomics, 8/E
  Case & Fair
  © 2007 | Prentice Hall | Paper; 528 pages | Instock
  ISBN-10: 0131994859 | ISBN-13: 9780131994850
  Brief Description
  



For the 1 semester principles of microeconomics course.

Reviewers tell us that Case/Fair is one of the all-time bestselling POE texts because they trust it to be clear, thorough and complete.  This well-respected author team is joined for the 9^th edition by a new co-author, Sharon Oster.  Sharon’s research and teaching experience brings new coverage of modern topics and an applied approach to economic theory, as demonstrated in the new Economics in Practice feature.
• Principles of Microeconomics, 9/E
  Case, Fair & Oster
  © 2009 | Prentice Hall | Paper; 496 pages | Instock
  ISBN-10: 013605885X | ISBN-13: 9780136058854
  Brief Description | Buy from myPearsonStore
  

View a Sample Chapter PDF:

• Micro E-tips
  Ayers
  © 2005 | Prentice Hall | Paper | Instock
  ISBN-10: 0131861700 | ISBN-13: 9780131861701
  
  
  

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, contact your Pearson Higher Education representative for pricing and ordering information.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, browse our available packages below, or contact your Pearson Higher Education representative to create your own package.

• Package ISBN-10: 0131626671 | ISBN-13: 9780131626676
  ©2004 | Back Order | Suggested retail price: $121.33 | Buy from myPearsonStore
  This package contains:
• Principles of Microeconomics, 7/E
  Case & Fair | ©2004 | Paper; 480 pages
  
• OneKey Blackboard, Student Access Kit, Principles of Microeconomics, 7/E
  Case | ©2004 | Access Code Card; 1 pages
  

• Package ISBN-10: 0131714171 | ISBN-13: 9780131714175
  ©2005 | Back Order | Suggested retail price: $121.33 | Buy from myPearsonStore
  This package contains:
• Principles of Microeconomics, 7/E
  Case & Fair | ©2004 | Paper; 480 pages
  
• MICRO STUDY PACK& NOTETAKR&MICRO TIPS&SG PK
  CASE | ©2005
  

• Package ISBN-10: 0131632299 | ISBN-13: 9780131632295
  ©2004 | Online Schedule | Suggested retail price: $129.33 | Buy from myPearsonStore
  This package contains:
• Principles of Microeconomics, 7/E
  Case & Fair | ©2004 | Paper; 480 pages
  
• Fifteen Week Wall Street Jrl&Wsj Stu Gd, 1/E
  DOW JONES | ©2003 | Kit/Package/ShrinkWrap
  
• OneKey CourseCompass, Student Access Kit, Principles of Microeconomics, 7/E
  Case | ©2004 | Access Code Card; 1 pages
  

• Package ISBN-10: 0131558862 | ISBN-13: 9780131558861
  ©2005 | Online Schedule | Suggested retail price: $129.33 | Buy from myPearsonStore
  This package contains:
• Principles of Microeconomics, 7/E
  Case & Fair | ©2004 | Paper; 480 pages
  
• Fifteen Week Wall Street Jrl&Wsj Stu Gd, 1/E
  DOW JONES | ©2003 | Kit/Package/ShrinkWrap
  
• MICRO STUDY PACK& NOTETAKR&MICRO TIPS&SG PK
  CASE | ©2005